Location: Milano
Function/Brand: Sisal Italy
About us
Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.
Overview
As a Channel Evolution Senior Specialist, you will play a relevant role within the Customer Value Management team at Sisal Italy, working as part of the Channel Evolution Team. You will be responsible for executing the touchpoint evolution strategy by assisting in feature development and prioritization, monitoring touchpoints’ performance and gathering user feedback to contribute to ongoing improvements, with the aim of enhancing player engagement, loyalty, and lifetime value.
In this role, you will leverage behavioral data and identify market trends and opportunities of user experience opportunities.
What you’ll do:
Execute online touchpoint strategy aligned with business goals and strategic vision
Support prioritizing activities based on business value, user impact and technical feasibility, by conducting business impact analysis
Conduct market research and competitor analysis to identify new opportunities and market trends
Monitor key metrics and behavioral data to evaluate channel/feature performances
Analyze customer feedback to drive continuous improvement and innovation on all Sisal touchpoints
Collaborate with cross-functional teams to design and launch features and deliver best in class experience on all Sisal touchpoints
Manage launch activities, ensuring alignment among all stakeholders, coordinating with CVM and Marketing teams for go-to-market activities, promotions and campaigns
Document user requirements, working together with the Demand and PMO team
What you’ll bring:
3+ years of experience in product development and data analysis
Strong understanding of promotional mechanics, customer journeys, and product development processes.
Strong analytical mindset, with the ability to interpret performance metrics and extract insights, translating them into business recommendations.
Proficiency in interpreting customer needs and market trends, to identify new opportunities of touchpoints/functionalities evolution.
Excellent cross-functional coordination skills, with the ability to manage multiple stakeholders and align diverse priorities
Strong understanding of promotional mechanics, customer journeys, and product development processes
Effective communication, with fluency in both Italian and English, with the ability to interface confidently across teams and levels.
Hands-on experience with behavioural data and data analysis tools (Adobe Analytics, Qlik, …) and strong command of Microsoft Office Suite
Effective communicator, fluent in both Italian and English, with the ability to interface confidently across teams and levels.
Passion for the gaming industry, with a customer-centric approach to problem solving.
Experience with UAT, requirement gathering, and working closely with product/tech teams is a strong plus.
Why choose us:
Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.
Permanent contract, with Hybrid work.
Discretionary annual performance bonus.
Flutter Sharesave Scheme.
Meal Allowance.
Supplemental Health Insurance and Psychological well-being.
Continuous learning for soft and hard skills.
Support for parents, children and financial aid for mothers.
Volunteering during your working hours.
Equal Opportunity
Flutter SEA is an Equal Opportunity Organization. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of sex, age, culture, religion, ethnicity, sexual orientation, gender identity and expression.
Skills Required
- 3+ years of experience in product development and data analysis
- Strong understanding of promotional mechanics and customer journeys
- Proficiency in data analysis tools
- Effective communication in Italian and English
- Hands-on experience with UAT and requirement gathering
What We Do
Sisal, the first Italian company granted a state concession for gaming, was founded in 1945 thanks to the vision and intuition of three sport journalists. Over 75 years, we have fostered a relationship of trust and credibility with stakeholders, promoting gaming design and management with an approach based on expertise, transparency and safety, guaranteeing full compliance with regulation standards. Our development is structured around three strategic guidelines: Innovation, Internationalisation and Responsibility. Innovation means developing skills, technologies and processes - all key factors for digital transformation. This focus on innovation has also inspired us to strengthen corporate functions that deal with technological development and online business, with a large-scale program to recruit new talent. The internationalisation process launched in 2018 has led us to countries with great potential, including Turkey, Morocco, Spain, and continues with the selection new markets where our business can expand. Sisal has made a real commitment to promoting a sustainable business model: protecting players through a Sustainable Gaming program certified to the highest international standards, valuing our people by supporting their professional development and implementing initiatives to improve the work-life balance, and supporting the community to generate shared value for all. Responsible gaming is in our DNA and it holds the key to our future.
