The Role
Execute and optimize customer lifecycle and CVM campaigns (onboarding, engagement, retention, upsell/cross-sell) to grow ARPU/ARPA. Monitor campaign performance, run A/B tests, analyze customer data, prepare reports/dashboards, manage segments/rules, and support CVM tools and troubleshooting. Coordinate with Marketing, Product, IT and Finance and support internal presentations.
Summary Generated by Built In
Are you ready to get ahead in your career?
- We want to empower you to turn your ambitions into achievements.
- We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
- Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
- To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.
Why does this job exist and why is it critical?
- Execute customer lifecycle initiatives, including onboarding, engagement, and retention programs to enhance Customer Lifetime Value
- Plan, schedule & execute upsell, cross-sell, and migration campaigns to drive ARPU/ARPA growth
- Monitor campaign performance and lead process & system optimizations to improve conversion and revenue outcomes
- Analyze customer data and campaign results to generate actionable insights
- Prepare timely reports and dashboards to track KPIs and performance trends
- Optimize rules and segments to deliver targeted & personalized campaigns to achieve optimal conversions
- Support testing (A/B, control groups) to improve campaign effectiveness
- Adapt CVM tools and campaign management platforms to execute and track campaigns
- Support enhancements and troubleshooting efforts in collaboration with IT and analytics teams
- Work closely with Marketing, Product, IT, and Finance teams to ensure timely and accurate campaign delivery
- Coordinate dependencies to ensure smooth & timely execution of initiatives
- Support presentations and updates for internal reviews
What’s next?
- Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
- Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.
Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.
Skills Required
- Experience executing customer lifecycle initiatives including onboarding, engagement, and retention
- Experience planning and executing upsell, cross-sell, and migration campaigns to drive ARPU/ARPA
- Experience with CVM tools and campaign management platforms
- Ability to analyze customer data and campaign results and generate actionable insights
- Experience designing and running A/B tests and control group experiments
- Proficiency preparing reports and dashboards to track KPIs and performance trends
- Ability to optimize segmentation and rule-based targeting for personalized campaigns
- Experience collaborating cross-functionally with Marketing, Product, IT, and Finance
- Strong presentation and communication skills for internal reviews and updates
Am I A Good Fit?
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The Company
What We Do
Maxine is an award-winning nonfiction film and television studio founded by Mary Robertson, dedicated to creating journalist-and-filmmaker-driven nonfiction work.
