Customer Value Management Senior Specialist (Enterprise Business)

Posted 9 Days Ago
Be an Early Applicant
Ménaka, Gao, MLI
In-Office
Senior level
Digital Media • News + Entertainment
The Role
Lead customer value management for enterprise business: own strategic planning, P&L and CLM roadmap; use predictive analytics and segmentation to drive upsell/cross-sell and ARPU/ARPA growth; evolve CVM technology, personalization and campaign automation; coordinate cross-functional teams; present analyses to senior leadership; mentor junior team members.
Summary Generated by Built In

Are you ready to get ahead in your career?

  • We want to empower you to turn your ambitions into achievements.
  • We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
  • Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
  • To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?​

• Own the strategic planning, P&L, and roadmap for all upsell, cross-sell, and base migration campaigns to exceed ARPU/ARPA targets.
• Develop and own the customer lifecycle management (CLM) strategy, using predictive analytics and segmentation to maximise customer lifetime value.
• Lead the evolution of the CVM technology stack, driving enhancements to the personalisation and campaign automation capabilities.
• Act as the senior business owner, guiding cross-functional teams (Marketing, IT, Finance) to ensure strategic alignment and flawless execution of complex initiatives.
• Champion a data-driven culture, presenting deep-dive analyses and strategic recommendations to senior leadership to influence business decisions.
• Mentor junior team members and act as the go-to expert on customer value management for the wider organisation.

What’s next?

  • Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
  • Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

Skills Required

  • Ownership of strategic planning, P&L, and roadmap for upsell/cross-sell campaigns
  • Develop and implement customer lifecycle management strategies
  • Experience with predictive analytics and customer segmentation to maximise customer lifetime value
  • Experience with CVM technology stacks, personalization and campaign automation
  • Proven ability to lead cross-functional teams (Marketing, IT, Finance) and drive complex initiatives
  • Strong data-driven analysis and presentation skills to influence senior leadership
  • Experience mentoring junior team members and acting as subject-matter expert
Am I A Good Fit?
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The Company

What We Do

Maxine is an award-winning nonfiction film and television studio founded by Mary Robertson, dedicated to creating journalist-and-filmmaker-driven nonfiction work.

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