Why This Role Matters
What You’ll OwnMerchant Growth & Insights
- Analyse conversion rates, returns, and performance metrics across merchants
- Run A/B experiments to measure impact and identify growth opportunities
- Generate actionable insights to improve merchant performance
- Identify root causes through deep data analysis
- Translate insights into actionable solutions and recommendations
- Differentiate between actionable vs. non-actionable insights
- Build strong, long-term relationships with merchant partners
- Create “GoKwik champions” within merchant organisations
- Influence stakeholders through data-backed recommendations
- Define, track, and report key metrics impacting conversion and performance
- Build frameworks for performance monitoring and reporting
- Provide regular updates to internal stakeholders
- Work closely with Customer Engineering, Product, and Tech teams
- Ensure execution of initiatives aligned with merchant goals
- Support implementation of solutions within defined timelines
- Assist in cost-benefit analysis and business case development
- Contribute to business requirements for new initiatives
- Conduct market research to identify trends and growth opportunities
Who You Are
- 5 - 8 years of experience in data-driven environments such as AdTech, FinTech, or eCommerce
- Experience working on B2B SaaS products in customer-facing roles
- Strong analytical skills with ability to derive insights from data
- Experience in business analysis, defining metrics, and reporting frameworks
- Comfortable working with Excel and tools like Metabase
- Proven ability to make recommendations and influence stakeholders
- Strong problem-solving mindset with attention to detail
Skills Required
- 5-8 years of experience in data-driven environments such as AdTech, FinTech, or eCommerce
- Experience working on B2B SaaS products in customer-facing roles
- Strong analytical skills with ability to derive insights from data
- Experience in business analysis, defining metrics, and reporting frameworks
- Comfortable working with Excel and tools like Metabase
- Proven ability to make recommendations and influence stakeholders
- Strong problem-solving mindset with attention to detail
What We Do
GoKwik is a data & technology led enabler, building a full-stack solution suite for eCommerce and D2C brands to help them unlock business growth. Embarked on a mission to democratise the shopping experience, GoKwik enables eCommerce brands to deliver superlative customer experience across the shopping funnel thereby boosting conversion rates and revenue growth. It also solves for other critical pain points of the industry such as COD RTO (Return to Origin) and helps brands manage the RTO problem while offering COD as a payment channel. With its recent addition of a third product: KwikChat, GoKwik is solving for low ROIs on marketing campaigns through 30+ Whatsapp use cases such as abandoned cart recovery, click to whatsapp ad campaigns & headless checkout. 1 in 3 shoppers is already shopping on the GoKwik network that has helped 500+ brands scale their businesses with higher GMV realisation & profit margins. It is helmed by Chirag Taneja (Co-Founder and Chief Executive Officer), Vivek Bajpai (Co-Founder and Chief Technology Officer), and Ankush Talwar (Co-Founder and Chief Data Scientist). GoKwik is backed by investors such as Sequoia Capital, Matrix Partners India, RTP Global & Think Investments. GoKwik's team has deep knowledge in the space of eCommerce with people having previous experience in Flipkart, Razorpay, Swiggy, Myntra, Nykaa, and more.
