- Own performance of multi-channel commerce journeys across WhatsApp, Email, and SMS
- Advise merchants on high-impact use cases such as cart recovery, COD confirmation, order updates, cross-sell, reactivation, and retention
- Drive adoption of KwikEngage features by linking them directly to revenue and retention outcomes
- Build deep understanding of KwikEngage capabilities across channels and workflows
- Understand the full commerce lifecycle: acquisition → checkout → post-purchase → retention → repeat
- Help merchants build channel-mix strategies instead of running siloed campaigns
- Analyse performance using A/B testing, cohort analysis, and funnel tracking
- Identify drop-offs across lifecycle journeys and recommend data-backed optimisations
- Focus on actionable insights over vanity metrics, tied directly to conversion uplift, repeat rate, and revenue impact
- Partner with Product and Engineering teams on pilots, feature adoption, and product enhancements
- Collaborate with Sales and Marketing teams to align merchant education, use cases, and GTM narratives
- Define success metrics and business requirements for experiments and new initiatives
- Track and report key metrics such as opt-in rate, open rate, CTR, conversion uplift, repeat purchase rate, and revenue per message
- Build scalable reporting frameworks for merchant reviews and leadership visibility
- Develop category expertise and surface trends to support platform-level innovation
- 2–4 years of experience in B2B SaaS, MarTech, AdTech, FinTech, or eCommerce
- Hands-on exposure to retention marketing or commerce messaging (WhatsApp, Email, SMS)
- Strong understanding of funnels, lifecycle marketing, and conversion optimisation
- High comfort with Excel, dashboards, and data analysis (Metabase exposure is a plus)
- Strong ability to translate product features into clear business impact narratives
- High ownership mindset, bias for action, and comfort working in fast-paced startup environments
Skills Required
- 2-4 years of experience in B2B SaaS, MarTech, AdTech, FinTech, or eCommerce
- Hands-on exposure to retention marketing or commerce messaging (WhatsApp, Email, SMS)
- Strong understanding of funnels, lifecycle marketing, and conversion optimisation
- High comfort with Excel, dashboards, and data analysis
- Metabase exposure
- Experience with A/B testing, cohort analysis, and funnel tracking
- Ability to translate product features into clear business impact narratives
- High ownership mindset, bias for action, and comfort working in fast-paced startup environments
What We Do
GoKwik is a data & technology led enabler, building a full-stack solution suite for eCommerce and D2C brands to help them unlock business growth. Embarked on a mission to democratise the shopping experience, GoKwik enables eCommerce brands to deliver superlative customer experience across the shopping funnel thereby boosting conversion rates and revenue growth. It also solves for other critical pain points of the industry such as COD RTO (Return to Origin) and helps brands manage the RTO problem while offering COD as a payment channel. With its recent addition of a third product: KwikChat, GoKwik is solving for low ROIs on marketing campaigns through 30+ Whatsapp use cases such as abandoned cart recovery, click to whatsapp ad campaigns & headless checkout. 1 in 3 shoppers is already shopping on the GoKwik network that has helped 500+ brands scale their businesses with higher GMV realisation & profit margins. It is helmed by Chirag Taneja (Co-Founder and Chief Executive Officer), Vivek Bajpai (Co-Founder and Chief Technology Officer), and Ankush Talwar (Co-Founder and Chief Data Scientist). GoKwik is backed by investors such as Sequoia Capital, Matrix Partners India, RTP Global & Think Investments. GoKwik's team has deep knowledge in the space of eCommerce with people having previous experience in Flipkart, Razorpay, Swiggy, Myntra, Nykaa, and more.
