Customer Sales Lead, Value

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office
118K-162K Annually
Senior level
Food
The Role
Lead execution for Value Channel customers (outside Dollar General), managing monthly close-outs, trade promotion execution, category management, forecasts, P&L, and customer relationships. Use syndicated and loyalty data to run analyses, sell new items, manage trade funding, and drive volume, profit, and share growth across key accounts.
Summary Generated by Built In

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
  • Campbell’s offers unlimited sick time along with paid time off and holiday pay.
  • If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
  • Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...
This Customer Sales Lead will lead the execution of the Value Channel customers outside of Dollar General. They will own the monthly close out process, oversee a cross section of Value Channel customers.  There is a total of 4 Plan to’s with key customers being Grocery Outlet, Menards, Ollies, and Save A Lot.  On a day in and day out basis this individual will be responsible for proactively managing, monitoring, evaluating, and updating the overall business plan to meet all volume, profit and share objectives. In addition, incumbent is responsible for implementing Campbell brand strategies and tactics with customers by working closely with key decision makers and utilizing category management initiatives to drive customer decision making.

This role is fully remote. Flexible on geography within the US.

What you will do...

  • Implement trade promotion strategies and tactical plans with the customer.
  • Oversee the entire close out process working with Supply Chain and Customer Service to move SMOG Inventory.
  • Conduct pre and post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
  • Lead the customer in the execution of category assessments.
  • Utilize the Campbell sales planning and customer investment system to create optimal customer plans.
  • Monitor and manage deduction balances and conduct post audits.
  • Leverage shelf solutions to drive retail availability and additional product placements in store. 
  • Conduct category business reviews, leveraging loyalty and syndicated data, to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
  • Leverage Category Management resources and loyalty data appropriately.
  • Knowledgeable of Campbell brand strategies and tactics and implements by working closely with the customer's key decision makers which include buyers, category managers, and merchandising leaders.
  • Utilize sound category management practices to proactively link consumer and shopper trends and opportunities.
  • Develop and lead accurate monthly forecasts to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes for the entire team.   Proactively identify potential risks or threats to monthly forecasts.
  • Sell in new items to the customer and work with key customer personnel to achieve optimal distribution.
  • Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies and track and monitor progress of new item and initiative development.
  • Identify profitable opportunities to grow incremental volume.
  • Assess customer's competitive position, behaviors and strategies and understand how they align with Campbell strategic goals and determine appropriate investment strategy (use of trade, customer marketing, and integrated marketing equities) that will best support a customer's revenue, profit, and share growth.
  • Develop productive working relationship with key, decision makers within the customer's organizational structure.
  • Manage many key customer touch points.
  • Manage trade funding in accordance with company standards.
  • Responsible for managing specific categories based on assignment
  • Working knowledge of the Syndicated database & technical skill to leverage the data.
  • Strong understanding of and experience with P&L management.

Who you will work with...

Requires varying degrees of cross-functional interaction within the customer team (e.g., Finance, Category Management, Customer Marketing, Customer Business Managers, etc.) as well as with World Headquarter personnel (e.g., Integrated Marketing, Customer Development, Brand Management, etc.) based upon the size, complexity, and strategic importance of the customer.

What you bring to the table... (Must have)

  • Minimum education required: Bachelor's degree
  • Years of relevant experience: 6+ years' experience in the CPG industry.

It would be great if you have (Nice to have)

  • Strong written and verbal communication skills
  • Must possess excellent problem-solving skills
  • Strong analytical thinking and analysis capability 
  • Ability to pull/use syndicated data (IRI/Nielsen)
  • Ability to negotiate
  • Strong interpersonal and influencing skills
  • Ability to penetrate and conduct meetings at high levels
  • Category & Brand knowledge preferred
  • Knowledge of Supply Chain operations preferred
  • P&L management experience preferred
  • Ability to travel 20%

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$117,600-$161,700

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Skills Required

  • Bachelor's degree
  • 6+ years experience in the CPG industry
  • Working knowledge of syndicated database (IRI/Nielsen) and technical skill to leverage data
  • Strong written and verbal communication skills
  • Excellent problem-solving skills
  • Strong analytical thinking and analysis capability
  • Ability to negotiate
  • Strong interpersonal and influencing skills
  • Ability to penetrate and conduct meetings at executive levels
  • Category and brand knowledge
  • Knowledge of Supply Chain operations
  • P&L management experience
  • Ability to travel up to 20%
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The Company
HQ: Camden, NJ
Year Founded: 1869

What We Do

We’re here to serve you in your mission to delight guests, because we believe great food can enrich lives. It’s why we’re committed to serving products your guests trust. And why we’re always innovating to make sure we deliver not just on the needs of today but tomorrow as well. We began serving people nearly 150 years ago, when we were founded on a mission to bring good, nutritious food to the many. We’re still committed to that mission today. Campbell’s Foodservice. Made to Serve®.

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