Customer Sales Lead - M&B

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the community’s where our employees work and live is very important to Campbell’s. Our “Giving that Matters” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

General Summary:
The Customer Sales Lead will lead the development and implementation of the joint business plans for the Campbell's Meals and Beverages businesses at the customer. Responsible for proactively managing, monitoring, evaluating, and updating the overall business plan to meet all volume, profit and share objectives. They will be responsible for implementing our brand strategies and tactics with the Customer by working closely with key decision makers and utilizing category management initiatives to drive customer decision making.

This role is dedicated to Dollar General. Fully remote with Nashville area being the preferred location. We are open to other geographies for the right candidate.
 
Primary Responsibilities:

• Lead the joint business planning process and annual strategic plans with the Customer.

• Utilize our e4 sales planning tool and customer systems to create optimal plans for The Customer.

• Develop and implement trade promotion strategies and tactical plans with the customer.

• Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.

• Develop and lead accurate monthly forecasts to maximize supply chain efficiencies by tracking shipments, consumption data, and inventory changes for our Meals and Beverage business at the Customer. Proactively identify potential risks or threats to monthly forecasts.

• Monitor and manage deduction balances and evaluate post audits. 

• Conduct category business reviews, leveraging loyalty and syndicated data, to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.

• Leverage Category Management resources and loyalty data appropriately.

• Be knowledgeable of Campbell brand strategies and tactics and implement by working closely with the customer's key decision makers which include buyers, category managers, and inventory leaders.

• Sell in new items; working with key customer personnel to achieve optimal distribution.

• Monitor success of new item launches and provide recommendations internally and externally on change that could be made to further boost performance.

• Partner with Shopper Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies and review post campaign performance, calling out any areas for optimization.

• Identify profitable opportunities to grow incremental volume.

• Manage and implement enhancements to our Meals and Beverage portfolio on the customer's website; delivering ecommerce growth.

 
Job Complexity:

• Assess the Customer's competitive position by category, behaviors, and strategies to understand how they align with our company's strategic goals and determine appropriate investment strategy (use of trade, shopper marketing, and integrated marketing equities) that will best drive mutual revenue, profit and share growth.

• Develop productive working relationship with key, decision makers within the Customer's organizational structure.

• Manage multiple key customer touch points.

• Manage trade funding in accordance with company standards.

• Requires high degree of cross-functional interaction within the customer team (e.g., Finance, Category Management, Customer Marketing, Customer Business Managers, Supply Chain, etc.) as well as with internal World Headquarter personnel (e.g., Integrated Marketing, Customer Development, Finance, Supply Chain, etc.) due to the size, complexity, and strategic importance of the Customer.

• Working knowledge of the Syndicated database & technical skill to leverage the data.

• Strong understanding of and experience with P&L management.

 
Required for Role:

• Bachelor's Degree

• 8+ years of CPG Industry Sales and/or Category Management experience

• Problem Solving Skills 

• Negotiation Skills

• Supply Chain Knowledge

• Technical Skills 

• Category & Brand Knowledge

• Analytical Skills

• Interpersonal Skills

• Written and Verbal Communication Skills

• P&L Management

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$114,600-$164,800

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.