Customer Marketing Supervisor

Position Title:Customer Marketing Supervisor
Position Type: Regular - Full-Time
Requisition ID: 43866
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
The Customer Marketing Supervisor Retail (Central America) is responsible for developing and executing communication and trade marketing strategies across Central America to drive sales growth, strengthen brand equity, and optimize channel performance. This role transforms brand strategies into impactful market execution through collaboration with sales teams, distributors, key customers, and cross-functional partners. By leveraging shopper insights, market intelligence, and performance analytics, the role helps maximize sell-in and sell-out results while supporting sustained business growth.
What you'll be doing.

• Develop and execute communication and trade marketing strategies aligned with business and brand objectives across Central America.
• Lead the planning and implementation of promotional campaigns, activations, and commercial initiatives that drive sales performance.
• Partner closely with sales teams, distributors, and key customers to ensure excellent in-market execution.
• Design and implement point-of-sale materials, merchandising standards, and visibility programs that enhance shopper engagement.
• Analyze market trends, customer insights, scan data, and sales results to identify growth opportunities and optimize performance.
• Manage trade marketing budgets and evaluate initiatives to deliver strong return on investment (ROI).
• Support product launches and category growth initiatives through effective execution across markets.
• Develop tools, materials, and guidelines that enable sales teams to improve customer engagement and execution effectiveness.
• Monitor and report on key performance indicators such as sell-out, market share, distribution, visibility, reach, engagement, CTR, and CPC.
• Collaborate with Marketing, Sales, Finance, Supply Chain, agencies, and external partners to deliver integrated commercial plans.

What you'll need to be successful.

• Bachelor's degree in Marketing, Business Administration, or a related field.MBA considered an asset.
• 5-7 years of experience in Trade Marketing, Sales, Customer Marketing, or related commercial roles, preferably within FMCG or similar industries.
• Demonstrated experience working with distributors and driving commercial execution excellence.
• Strong understanding of route-to-market strategies and channel dynamics.
• Experience collaborating with creative and media agencies to support brand-building initiatives.
• Strong analytical and problem-solving skills with the ability to convert data into actionable insights.
• Excellent communication, collaboration, and stakeholder management skills.
• Experience managing budgets and delivering ROI-focused marketing programs.
• Advanced proficiency in Microsoft Excel, PowerPoint, and data analysis tools.
• Fluent English and Spanish language skills preferred.
• Ability to manage multiple priorities in a fast-paced, dynamic environment.
• Willingness to travel frequently across Central America and spend significant time in the field.

About the team.
The Customer Marketing Supervisor Retail is part of the Marketing organization and reports to the Head of Marketing. This role operates at a regional level, supporting multiple Central American markets and working closely with Sales, Finance, Supply Chain, distributors, agencies, and key retail customers. The position serves as a critical link between marketing strategy and commercial execution, helping drive revenue growth, customer engagement, and brand visibility across the region. The role does not currently have direct reports.
About McCain.
Click Here to learn more about McCain and how we provide opportunities to make an impact that matters.
Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
Our purpose is grounded in building meaningful relationships. We're big believers in the power of working together in person-it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Marketing
Location(s): PA - Panama : Panama : Panama City
Company: McCain Calatin Inc.