Customer Marketing Supervisor Retail (Caribe)

Position Title: Customer Marketing Supervisor Retail (Caribe)
Position Type: Regular - Full-Time
Position Location: San Juan
Grade: Grade 04
Requisition ID: 35364
Job purpose
The Customer Marketing Supervisor - Retail (Caribbean) will play a crucial role in driving the execution of retail customer marketing strategies across the Caribbean region. This position will oversee the development, implementation, and optimization of customer-centric marketing programs, ensuring they align with company objectives while fostering strong partnerships with key retail clients & distributors, alongside the Key Account Managers. The supervisor will be responsible for developing and executing in-store marketing initiatives and ensuring the overall success of customer marketing campaigns in the region.
Duties and responsibilities

• Lead the execution of tailored marketing strategies and initiatives for retail customers across the Caribbean.
• Collaborate with cross-functional teams to ensure consistency and alignment of marketing strategies with overall company goals.
• Analyze sell-out data, regional market trends, customer behavior, and competitor activity to refine marketing tactics and identify opportunities for growth.
• Help build strategic relationships with our Distributors and Retailer accounts.
• Collaborate with sales teams to maximize customer satisfaction and drive business growth.
• Develop and manage in-store promotions, product launches, and events tailored to the Caribbean market.
• Track the effectiveness of retail marketing campaigns, providing actionable insights to improve future initiatives.
• Provide regular reports on campaign performance, market trends, and competitive intelligence.
• Use customer insights provided by Regional Brand Marketing & Consumer Insights Manager to adjust strategies, improve performance, and support long-term business goals.
• Manage and track budgets for customer marketing programs in the region.
• Work closely with the brand, sales, and innovation teams to ensure marketing strategies are aligned with product offerings and retail objectives.

Qualifications

• Bachelor's degree in marketing, business or related fields.
• Minimum three (3) years of experience in marketing or customer-marketing positions in FMCG Industry.
• Experience working with Distributors and Sales Force.
• Experience working with promotional agencies, advertising agencies and vendors.
• Strong technical, analytical and systems skills; (Microsoft Excel, Power Point, Word etc.)
• Fully Bilingual in Spanish and English verbal, oral and written communication skills.

Personal characteristics or functional capabilities should include :

• Business management skills including data analysis and strategic planning
• Proven negotiating skills; can negotiate skillfully in a tough situation with both internal and external stakeholders
• Strategic thinker with strong problem-solving abilities
• Creative and proactive in identifying opportunities to drive customer engagement
• Results-oriented, with a focus on achieving measurable outcomes

• Strong organizational skills and attention to detail & capable of managing and prioritizing multiple initiatives of varying complexity

• Ability to work effectively in a fast-paced and dynamic environment
• Passionate about customer-centric marketing and retail excellence
• Proven ability and experience working with, and through, cross functional teams
• Proven ability to present materials to senior/executive level people (internal and external)
• Proficient in presentation creation and development

• Self-starter, proactive and independent thinker
• Interpersonal savvy, resilient, manages ambiguity, situational adaptability and drives results.

Others:
Direct reports: None
Travel: 30%
"We are an Equal Employment Opportunity Employer."
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
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Job Family: Marketing
Division: CALATIN
Department: Marketing Calatin
Location(s): PR - Puerto Rico : Other : Reference job description || PR - Puerto Rico : San Juan Metropolitan Area : Guaynabo || PR - Puerto Rico : San Juan Metropolitan Area : Trujillo Alto
Company: McCain Calatin Inc.