Customer Marketing Specialist

FMX is seeking a motivated and collaborative Customer Marketing Specialist to join our growing marketing team. In this role, you will be instrumental in driving customer engagement and increasing product adoption through targeted upsell and marketing campaigns. You will be responsible for crafting engaging email content, supporting product enablement efforts, and working on a variety of product-focused initiatives to enhance the customer journey. This position reports to the Manager, Campaign Marketing, and works closely with the Senior Product Marketing Manager to ensure seamless collaboration across teams.
Responsibilities:

As the Customer Marketing Specialist, you will:

• Help to develop and execute customer marketing campaigns aimed at increasing upsell opportunities and product adoption.
• Craft and optimize customer-facing emails, ensuring messaging aligns with product updates, features, and customer needs.
• Collaborate with product and marketing teams to create enablement materials that drive product engagement and help customers realize the full value of FMX.
• Support product-focused initiatives by developing customer-centric marketing materials such as case studies, how-to guides, and customer newsletters.
• Track and analyze the effectiveness of customer campaigns, using data insights to refine strategies and improve engagement.
• Serve as a liaison between the customer success and marketing teams, ensuring alignment on customer communications and marketing initiatives.
• Participate in the planning and execution of customer-focused events and webinars.

Preferred Experience & Qualities:
What are we looking for in this role?:

• 2-3 years of experience in customer marketing, customer success, or a similar role with a focus on customer engagement and marketing.
• Experience crafting engaging email content and managing email campaigns.
• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
• Knowledge of marketing automation platforms such as Marketo is a plus.
• Excellent communication and interpersonal skills, with a customer-first mindset.
• Experience collaborating with cross-functional teams, including product, marketing, and customer success.
• Familiarity with SaaS products and customer success practices is a bonus.
• A match with our core pillars: We value our work ethic, we are disciplined in our processes and responsibilities, we are coachable and seek out constructive criticism, we value results and are performance-driven, we treat each other and everyone we meet with respect and integrity.
  

The hiring process for this role:

• Apply! Submit your resume and answers to the application questions below via the Workable portal
• Phone screen with HR: A 30-minute conversation to review your background and experiences, discuss the culture at FMX, and ensure that you understand the general expectations for the role. Also, a great time for you to ask questions about compensation, benefits, etc.
• Hiring manager conversation: A 60-minute conversation with the hiring team. Be prepared to discuss your background as well as what you’re looking for in your next role and what direction you see your career path taking. Also, this is a great time for you to ask questions about the expectations for this role, team culture, etc.

and Life at FMX:

• You’ll make a big impact: You’ll have significant influence over the direction of our content and the future of our company.
• We value learning and mentorship: We have a training and incentive program and mentorship opportunities.
• Competitive benefits: 100% company-paid health, dental and vision insurance.
• Work from home: At FMX, we are remote first, but you’re welcome to use our office as you need. We have two all-company events a year to ensure that you can put a face to that name and establish high-trust relationships with your teammates and co-workers. When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
• Home office stipend: We’ll give you everything necessary to do your job (company sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture and accessories. You will also get $60/month toward your home internet connection.
• Generous PTO and UTO (unplanned time off) policies: If you’re sick, why should that cut into your vacation time?
• Enjoy flexible working hours: Have a dentist appointment at 8:30 AM? Need to tack on an extra 15 minutes at lunch to squeeze in that workout? As long as you're getting your work done then our working hours are flexible.
• You can wear jeans and tees: Feel free to keep it casual, we do.
• You’ll enjoy a collaborative culture and a close-knit team: We're a team of hard-working, high-fiving, friendly folks. We take collaboration, transparency, continuous improvement, and work/life balance seriously. 

Compensation:

• The base salary range for this position is expected to be $60,000-70,000. This position is also eligible for the Company Performance Bonus. 

• 401(k) and medical / dental / vision insurance

Other considerations: The candidate for this position can be located anywhere in the US.

Company:

FMX is founded and headquartered in Columbus, Ohio and develops a cloud-based, software-as-a-service facility maintenance and management product. FMX serves education, property management, manufacturing, and other markets and is one of the fastest-growing companies in its space. Check us out at:

Note: All other company requirements are documented in the FMX Teammate Handbook. FMX is an equal opportunity employer and a drug-free workplace.