At Lindt Iberia, we are looking for a Customer Marketing Specialist reporting to the Customer Marketing Manager. The purpose of the role is to translate the brand marketing strategy into impactful Trade Marketing plans, driving brand visibility and shopper engagement across Modern Trade and On-Trade channels.
As a part of your main accountabilities will be:
Point Of Sales Materials & Activation Plans:
- Creation of suitable and excellent POS materials and activities that ensures product sell-in store activation.
- Be Responsible for Trade Marketing execution of new launches products and events / campaigns in major customers.
- Analysis of display margin and optimization of POS costs.
- Analyze our categories and competitor’s and track promotional activities.
- Coordinate in-store tastings activities with customers and agencies in major customers.
Sales Force Support
- Support Sales & Field team in different projects to meet customer requirements.
- Coordinate and ensure the correct implementation of the campaigns at the POS with the Field team and Area Managers by communicating all the different customers / calendars and ensure they have the tools to execute them.
- Give strong support in specific customers projects to our sales force and field team.
Other Accountabilities:
- Daily contact with Marketing team to keep product strategies aligned with the actions at the POS.
- Support in the preparation of Categories Strategic Plans.
- Key person in terms of internal projects coordination (Sales/ Mkt/Purchasing/Demand / Logistics departments).
Experience & tools:
- Experience in FMCG company is a must.
- At least 3 years experienced in Trade Marketing/Sales departments.
- Knowledge of marketing, trade, and sales principles.
- Proficient in MS Office (advanced excel is a must).
- Desirable experience with SAP.
- English level at least level B2+.
- Able to travel in different moments of the year.
Skills:
- Project management & cross-functional collaboration skills.
- Very well organized.
- Orientation to details.
- Results-driven.
- Excellent communication and relationship skills.
Skills Required
- Experience in an FMCG company
- At least 3 years of experience in Trade Marketing or Sales departments
- Knowledge of marketing, trade, and sales principles
- Proficiency in Microsoft Office with advanced Excel skills
- English proficiency at B2+ level
- Ability to travel at different times of the year
- Experience with SAP
- Project management and cross-functional collaboration skills
- Strong organization, attention to detail, results orientation, communication, and relationship skills
What We Do
The Lindt & Sprüngli Group - premium chocolate for more than 175 years Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 120 countries around the world. During 175 years of Lindt & Sprüngli's existence, it has become known as one of the most innovative and creative companies making premium chocolate. The beginnings of Lindt & Sprüngli are in 1845, when father and son for the first time manufactured solid chocolate in their small confectionery Sprüngli & Son, at that time yet a partnership. Since then, the company has gone through many different eras, but the entrepreneurial spirit and passion for making chocolate that drove both the Sprüngli family as well as Rodolphe Lindt, when he invented the first truly melting chocolate and later on sold his business to Sprüngli, are still alive. Today, quality chocolate products by Lindt & Sprüngli are made at 12 own production sites in Europe and the USA. They are distributed by 36 subsidiaries and branch offices, in more than 530 own stores, and also via a comprehensive network of more than 100 independent distributors around the globe. With more than 14,500 employees, the Lindt & Sprüngli Group reported sales of CHF 5.2 billion in 2023.
