Customer Marketing Specialist OTC

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

Customer Marketing Specialist OTC

About the role

Your role will include developing channel or shopper merchandising and promotion strategies. Analysing promotional effectiveness. You will be responsible for the development of merchandising and shelf visibility. Designing, developing and implementing communication programs to advertise the organisation’s products using media (TV, radio, print, direct mail, the Internet), events, and sales promotions.

Role Responsibilities:

• Deliver profitable category & brand share growth by working with marketing on localization and activation of the global / area category & brand vision and strategies through to the customer

• Lead the creation of the strategic shopper / customer plan and assets for Haleon categories working with key trade customers

• Coordinate and drive POS planning, implementation and evaluation processes across the channel and key customers for relevant Haleon categories

• Coordinate processes aimed at creating and implementing displays and POS materials, to ensure the best possible visibility and availability of Haleon products to consumers

• Handle all budgets allocated to the department (planning/follow up)

Business Partnering

• Collaborate with cross functional teams at Haleon in respect to customer actional plans

• Support sales team with all channel / customer activity related information, materials

• Support KAMs in building relationship with key trade partners.

Developing Deep Understanding of Brands, Shoppers, Key Customers

• for shopper knowledge, routinely visit stores with different reps (once per quarter, at minimum), talk to consumers in-store, mine previous consumer and shopper research, and conduct new research

Building Visibility Programs

• build strong visibility programs for our quarterly priorities so that we realize our goal of being best in the industry re: in-store visibility in Pharmacy Channel

• once visibility program is aligned, lead the execution process

Continuously Evaluating and Improving Activations

• as we achieve sustainable success in categories, develop strong collaboration with customers to help them understand how GSK is building categories and drive improved customer partnering and shopper execution plans that result in increased traffic, conversion, loyalty, basket value and positive ROI

Why you? 

Basic Qualifications:

• University degree, preferably in Economics or Business Administration

• Fluency in both Hungarian and English

• Minimum 1 year of experience in customer marketing/shopper marketing/ trade marketing/sales

Preferred Qualifications:

• Experience within FMCG shopper marketing is an advantage

• Experience in developing and delivering of customer activation plans

• Demonstrable leadership and influencing skills is an advantage

• Experience with MS Office programs

• Very good analytical skills

What we offer?

Haleon offers a dynamic hybrid work model, allowing you to achieve a balance between professional and personal life. Enjoy an attractive reward package that includes an annual bonus, awards for outstanding performance, and recognition for additional achievements and engagement. We prioritize your well-being by providing extensive support for work-life balance, offering flexible working solutions, including the possibility of working from home, and engaging in various health and well-being activities. Our commitment to diversity is reflected in our open and inclusive environment, which welcomes individuals of all backgrounds, embracing diversity in gender, race, ethnicity, sexuality, disability, and any other characteristic. As part of our commitment to your health, we provide a private medical package for both employees and their eligible counterparts. Our personalized learning approach ensures continuous growth and development in your professional journey. Join a supportive community that values collaboration and inclusivity and take part in integration events that foster a sense of belonging.

Haleon rewards your contribution with a benefits package depending on each CEE locations. More detailed information will be disclosed at a further stage of recruitment process.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.