Customer Marketing Specialist II

About SimpliSafe

We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here.
We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday and Wednesday, to work together in person, and teams can choose where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.

Why are we hiring?

Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure. 

What You’ll Do

SimpliSafe is looking for a driven Marketing Specialist II to join our Customer Marketing team and make a real impact on customer loyalty and engagement. In this role, you'll own the day-to-day execution of key customer communications, developing and implementing personalized, timely, and persuasive multi-channel marketing strategies. You'll use your analytical skills, multi-channel expertise, and customer insights to inform strategic decisions and drive the development, execution, and performance of customer marketing programs.

Primary Responsibilities

• Develop and execute customer marketing programs to increase retention and achieve revenue targets; heavy focus on email with other channel including but not limited to Direct Mail, SMS, and Push 
• Create marketing briefs that clearly articulate your marketing objectives and oversee creative development with our creative team, ensuring deadlines are met
• Develop and manage marketing calendar to continually improve our retention-driving marketing initiatives
• Support the launch of new features to our existing customer base, partnering closely with Program Managers, Product Managers and Growth Marketing on go-to-market strategy 
• Responsible for testing to ensure that campaigns are executed efficiently and error-free
• Manage and lead regular reporting on campaign performance; providing insights and recommendations to help move the business forward

Background/experience

• 4+ years of experience with hands-on executional experience working in ESPs; experience with Braze a plus
• Expertise in multi-channel customer marketing campaigns, including retention and/or lifecycle management preferred; experience in a subscription-based business is a plus
• HTML/CSS knowledge and technical capabilities to build, test, and troubleshoot email programs
• Strong interpersonal skills, as this role is highly collaborative across the organization including, but not limited to, copywriters, designers, analysts, and product managers
• Strong organizational and self-starter skills to support juggling multiple projects and deadlines in a fast-paced, entrepreneurial environment
• Data-driven mindset; comfortable analyzing data in Tableau, Excel and/or Google Sheets
• A sharp eye for evaluating marketing creative and a passion for testing and optimizing communications
• BA/BS degree (or equivalent work experience)

What Values You’ll Share

• Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
• Aim High - Always challenging ourselves and others to raise the bar.
• No Ego - Maintaining a “no job too small” attitude, and an open, inclusive and humble style.
• One Team - Taking a highly collaborative approach to achieving success.
• Lift As We Climb - Investing in developing others and helping others around us succeed.
• Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.

We wholeheartedly embrace and actively seek applications from all individuals, no matter how they identify. We are committed to cultivating a diverse and inclusive workplace, and we believe our work is enriched when we incorporate a multitude of perspectives, backgrounds, and experiences. We want everyone who works here to thrive and contribute to not only our mission of keeping every home secure, but also to making our workplace safe and supportive for others. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact [email protected].