Customer Marketing Program Manager

Posted 21 Days Ago
Be an Early Applicant
National, IA
In-Office
Mid level
Payments • Software
The Role
Manage and execute customer marketing programs, develop content assets, collaborate with teams, and analyze performance to enhance customer marketing efforts.
Summary Generated by Built In
Who we are About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

The Customer Marketing team, housed within the broader Product Marketing Team, executes programs that amplify our customers' voices. We showcase customers' successes through content, events, and references, providing social proof that drives awareness, consideration, and conversion.

What you’ll do
  • Be a storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience and differentiate Stripe 
  • Know how to build a program from the ground up. You have what it takes to get new programs off the ground: building briefs, aligning with stakeholders, presenting to leadership, and owning program rollout
  • Love working across GTM. You work with a range of disciplines to execute on your work
  • Keep things organized. You manage interdependent, complex projects and programs and keep various work streams on track
  • Be Ambitious. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
Responsibilities
  • Partner closely with cross-functional go-to-market teams to identify and develop impactful customer stories and use cases to support Stripe's go-to-market efforts
  • Collaborate with the broader Marketing and Communications teams to incorporate customer voices and stories into digital, social, event, and other marketing channels
  • Act as the primary point of contact for sourcing, pitching, and managing customer speakers for key industry events and conferences
  • Design and implement new strategic initiatives to identify, engage, and nurture top customers
  • Analyze program performance and customer sentiment to continuously optimize Stripe's approach to customer marketing
  • Work with global Stripes to share best practices, adapt successful global programs for a local market, and contribute regional insights to the overall global strategy
Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements
  • 6+ years of customer marketing experience with experience working in B2B settings and with sales teams
  • Strong communication skills to build relationships with customers and present effectively in leadership meetings
  • Experience building and driving customer-centric programs and activations
  • Exceptional organizational skills, ability to think through and implement processes that scale
Preferred qualifications
  • Direct content creation experience including case studies, speaking engagements and video storytelling
  • Experience owning relationships with multiple external content agencies 
  • Familiarity with Google Analytics, Hubble, and customer marketing software

Top Skills

Content Creation
Customer Marketing
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The Company
HQ: Dublin, Dublin
5,360 Employees
Year Founded: 2010

What We Do

Stripe is a technology company that builds economic infrastructure for the internet. Businesses of every size—from new startups to public companies like Salesforce and Facebook—use the company’s software to accept online payments and run technically sophisticated financial operations in more than 100 countries. Stripe helps new companies get started and grow their revenues, and established businesses accelerate into new markets and launch new business models. Over the long term, Stripe aims to increase the GDP of the internet.

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