The Role
The Customer Marketing Manager will manage customer advocacy programs, develop engagement strategies, create growth campaigns, and collaborate cross-functionally to enhance customer relationships and drive retention.
Summary Generated by Built In
About Perceptyx
The Role
What You’ll Do
What You Bring
Our Interview Process & AI Transparency
Compensation & Benefits
At Perceptyx, we’re on a mission to help organizations turn employee insights into measurable impact. Our AI-enabled employee experience platform leverages the science of listening, behavioral nudges, and predictive analytics to help clients elevate engagement, retention, and performance. We’re a team of innovators fueled by purpose, collaboration, and excellence — and we’re looking for someone who wants to play at the highest level.
We are seeking a highly motivated and organized Customer Marketing Manager to join our Marketing team. This role is crucial in supporting our customer-obsessed strategies focused on awareness, adoption, retention, and expansion. You'll be instrumental in elevating the voice of our customers and ensuring they realize maximum value from our platform. If you thrive in a fast-moving environment, excel at organization, and possess a strong commitment to building customer relationships, this is the perfect opportunity for you.
- Advocacy Ecosystem: Manage a customer advocacy ecosystem—including participation in references, quotes, events, stories, and speaking opportunities.
- Storytelling: Tell customer success stories in compelling ways that drive internal advocacy, promote our customers, and inspire further brand loyalty.
- Engagement Strategy: Develop customer lifecycle programs that reinforce platform value, drive adoption and upsells, and provide thought leadership throughout the journey.
- Growth Campaigns: Create and execute marketing campaigns that directly impact renewals, upsell opportunities, and expansion growth.
- Cross-Functional Partnership: Partner with Sales, Customer Success, and Product teams to align initiatives such as beta programs, Customer Advisory Boards (CABs), and referrals.
- Content Creation: Create specialized marketing content to support Account Management and Customer Success in training at-risk customers and driving satisfaction.
- Measurement: Evaluate and showcase the success of customer campaigns, highlighting their specific impact on revenue growth and NRR.
- Experience: 3–5 years of experience in Customer Marketing within a B2B environment.
- Education: Bachelor's Degree (4-year) required.
- Advocacy Expertise: Proven experience building advocacy programs and managing multi-channel engagement (email, webinars, case studies, social proof, and review management).
- Narrative Skills: Ability to translate customer insights and data into compelling narratives for thought leadership and cross-functional enablement.
- Technical Proficiency: Experience with HubSpot, Salesforce CRM, and other digital marketing tools.
- Strategic Mindset: A thinker who can look beyond the day-to-day to reach long-term sales goals and improve the overall customer experience.
- Soft Skills: Outstanding emotional intelligence and active listening skills; ability to clearly convey value to internal and external stakeholders.
- Execution: A proactive self-starter who acts with urgency and remains agile during rapid campaign cycles.
At Perceptyx, we value your time and want our interviewers to be fully engaged in the conversation.
- Note-Taking: We use Metaview.ai to record and summarize our interviews. This allows our hiring team to focus on you rather than typing notes, ensuring a fairer and more accurate evaluation of your experience.
- AI Disclosure: While we use AI to assist in summarizing interview data, all final hiring decisions are made by Perceptyx employees. We do not use automated tools as the sole basis for selecting or rejecting candidates.
- Your Choice (Opt-Out): Participation in recorded interviews is voluntary. If you prefer not to have your interview recorded via Metaview, please notify your recruiter prior to the start of the session. Opting out will not negatively impact your candidacy.
Salary Range: 100,000-110,000 CAD
- Note: Final compensation is determined by factors including experience, geography, and skills.
- Benefits: Comprehensive medical, dental, and vision insurance; [401k/RRSP] matching; generous PTO and paid holidays; parental leave; and professional development budget.
Perceptyx is an equal opportunity employer committed to a diverse workforce.
- Perceptyx is an EEO/AA/Minority/Female/Disability/Veteran employer. In compliance with the ADA and applicable state/local law, Perceptyx will provide reasonable accommodations to qualified individuals with disabilities.
- In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), Perceptyx provides accommodations for people with disabilities throughout the recruitment process. If you require an accommodation, please let us know.
Top Skills
Hubspot
Salesforce CRM
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The Company
What We Do
Perceptyx combines employee surveys and people analytics in a way that not only helps you see more of what’s going on in your organization, but also helps you see how to drive the organization forward. Too many surveys only focus on measurement, with overly prescriptive models that don’t offer a fresh perspective on the challenges facing your business. And they rarely connect the dots between the employee experience and business outcomes, making it difficult to know which actions will have the greatest impact. With a solution fully tailored to your specific organizational needs, Perceptyx makes it possible for organizations to see more clearly, see the bigger picture, and see the next steps. It’s why nearly one-third of the Fortune 100 already rely on Perceptyx and why 95% of the organizations that come to us stay with us. - Perceptyx. See the way forward.
