Customer Marketing Manager

At Tava Health, we believe mental health care should be as accessible and stigma-free as a checkup. We're reimagining the entire experience: from how people find a therapist to how providers deliver care, so more individuals can get the support they need, when they need it.
We’re a fast-growing team on a bold mission: to make high-quality mental health care available to everyone. If you’re passionate about using technology to solve meaningful problems and create lasting change, we’d love to meet you.

We’re seeking an experienced and driven Customer Marketing Manager to lead marketing initiatives that support our employer partners and drive platform utilization. In this role, you’ll manage customer marketing requests, coordinate exhibitor and partner events, and collaborate cross-functionally to deliver impactful, data-informed marketing strategies.

This position is ideal for a marketing professional who excels at project management, communication, and relationship building—and who is motivated by work that makes a measurable difference in mental health access and engagement.

• Serve as the primary marketing liaison for Tava Health’s employer partners, managing marketing material requests and ensuring timely, high-quality delivery.

• Develop scalable systems, templates, and toolkits to support customer marketing and communication.

• Plan and execute exhibitor and partner event marketing, including benefits fairs, conferences, and wellness events.

• Partner with Product Marketing to translate new features and updates into clear, engaging materials that support customer adoption.

• Create co-branded and customized marketing collateral that helps partners communicate Tava Health’s value to their employees.

• Develop and execute strategies to increase engagement and utilization of the Tava Health platform within partner organizations.

• Analyze campaign and utilization data to measure success and identify opportunities for optimization.

• Collaborate closely with Customer Success, Sales, Product, and Lifecycle teams to ensure alignment and impact.

• 3–5 years of experience in B2B marketing, customer marketing, or partner marketing (SaaS or healthcare industry preferred).

• Proven ability to manage multiple projects and priorities in a fast-paced environment.

• Exceptional organizational and communication skills, with strong attention to detail.

• Experience supporting marketing efforts for events, product launches, or customer engagement programs.

• Collaborative mindset with the ability to build strong relationships across departments.

• Proficiency in CRM and marketing automation tools (experience with Iterable, HubSpot, or similar platforms a plus).

• Background in event marketing or HR/benefits communications.

• Experience developing scalable partner marketing systems and toolkits.

• Strong data literacy with an ability to interpret engagement metrics and campaign performance.

• Mission-driven company improving access to mental health care.

• Collaborative, innovative, and values-driven culture.

• Competitive salary and benefits package.

• Fully remote team with flexible working arrangements.

*For tax purposes, priority will be given to candidates living in states where we already have employees. These states are Alabama, Arizona, California, Connecticut, Florida, Georgia, Idaho, Indiana, Nevada, North Carolina, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Tennessee, Texas, Virginia, and Utah.

Tava is unable to sponsor employment visas (such as the H-1B). Candidates must have authorization to work in the U.S. without company sponsorship now or in the future.

All hiring activities at Tava Health are handled by company representatives using @tavahealth.com or @us.tavahealth.com email addresses.

Please beware of unauthorized recruiting communications requesting personal information. We never hire anyone without first completing a real-time, face-to-face interview (conducted by video or in-person), nor do we use encrypted instant messaging services like Signal. If you have questions regarding the authenticity of any outreach, please do not hesitate to use the chat feature on our website or contact us at [email protected]

Tava Health does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.