Customer Marketing Manager

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Rotkreuz, Zug, CHE
In-Office
AdTech • Consumer Web • eCommerce
The Role

Hello. We’re Haleon—a new world-leading consumer health company, shaped by all who join us. Together, we’re improving everyday health for billions of people by growing and innovating our global portfolio of category-leading brands—including Voltaren, Sensodyne, Dr. Best, VitaSprint, Fenistil, Otriven, and Centrum—through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving this in a company that we control, in an environment we’re co-creating, and a culture that’s uniquely ours. This is an exciting time to join us and help shape the future. 
About the role
As Customer Marketing Manager PH cannel your role is to develop, define and execute the channel and customer strategy by identifying the growth opportunities and delivering strong customers execution plans.

Your Responsibilities

You will be responsible for making Haleon brands more relevant to shoppers and customers to the occasions and needs that shoppers are looking for on any given shopping trip. You will turn these shopper strategies into customer activation plans - insight based and data driven to leverage maximum potentials per retailer, and execute them flawlessly.

  • Developing commercial solutions, based on the shopper journey and category insights
  • Execute the anual promotion plan: develop insight based and data driven activation plans per channel/retailer, execute them flawlessly and ensure continuous improvement of activities year on year 
  • Develop compelling sell-in stories for our sales teams (key account and field force)   
  • Customizing the local categories vision & strategy and providing support for the customers in developing a long-term plan for the categories
  • Continuously improve the effectiveness of activities and category management solutions while finding new ways to drive category growth with key retailers 
  • Deeply analyze shopper/retailer activations with market  and customer data  to ensure the business is spending money efficiently (ROI) 
  • Collaborate and co-create closely with the cross-functional teams to make sure that respective input is integrated in all customer/shopper activation plans in order to guarantee best possible sell-out and excellent execution In-store
  • Become a persistent „Face“ to the customer and initiate and execute key projects at TOP customers 
  • Providing best in class assortment and shelf management services to identify potentials at customer level  
  • Provide category thought leadership around brand & category initiatives based on the OTC category vision and strategy
  • Develop channel go-to-market strategies on innovations and design strategies to access the right channels, validated with business cases 
  • Drive overarching projects and strategic initiatives 
  • Co-operating closely with the global and regional teams to ensure area insights and requirements are included in globally created shopper toolkits 
  • Drive complexity reduction by continuously optimizing ways of working with supply and external partners 
  • Agency and external supplier management 
  • Budget ownership 

Your qualifications

We are looking for professionals with these required skills to achieve our goals: 

  • University degree in business administration, economics or related 
  • Perennial years of work experience within a FMCG/Healthcare organization 
  • Strategic thinking and true understanding of the shopper insights and customers
  • Passionate about driving brands & creating a seamless product experience for our shopper in PH channel
  • Highly innovative and results driven personality 
  • Strong analytical skills, commercial acumen, passion, growth mindset and learning agility are needed 
  • Strong collaboration & stakeholder management skills, demonstrated in excellent management of internal and external stakeholders (e.g. agencies) and x-fctl teams 
  • Strong project management skills, experienced in managing several complex projects in parallel 
  • Channel know-how of Pharmacy
  • Hands-on & can-do Mentality 

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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The Company
HQ: Weybridge
14,788 Employees
Year Founded: 2022

What We Do

You have loved and trusted our brands for over 170 years. We have a clear purpose, to deliver better everyday health with humanity. Our category-leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin and Voltaren. We combine deep human understanding and trusted science to make everyday health more inclusive, more achievable and more sustainable. Want to learn more about us? Follow to stay up to date

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