Founded in 2004, NetBrain is the leader in no-code network automation. Its ground-breaking Next-Gen platform provides IT operations teams with the ability to scale their hybrid multi-cloud connected networks by automating the processes associated with Diagnostic Troubleshooting, Outage Prevention and Protected Change Management. Today, over 2,500 of the world’s largest enterprises and managed services providers leverage NetBrain’s platform.
What We Need:
We are looking for a strategic and customer-focused Customer Marketing Manager to drive our marketing initiatives aimed at enhancing customer engagement and retention. The ideal candidate will have a strong background in customer marketing and a passion for delivering personalized experiences that foster loyalty and satisfaction.
The Impact You’ll Make:
As a Customer Marketing Manager, your efforts will significantly enhance our ability to understand and meet customer needs, resulting in improved retention rates and customer lifetime value. You will be instrumental in creating meaningful experiences with our customers, driving our value of customer-centricity, and building a network of advocates for our brand.
What You’ll Do:
- Develop and execute customer marketing strategies that align with NetBrain’s goals, focusing on retention, upselling, and cross-selling initiatives.
- Analyze customer data and insights to identify trends, segments, and opportunities for tailored marketing campaigns.
- Create and manage targeted email campaigns, loyalty programs, and customer engagement initiatives that resonate with our audience.
- Collaborate with the sales and product teams to develop promotional materials and resources that highlight customer benefits and success stories.
- Monitor and report on campaign performance metrics, providing actionable insights to improve future initiatives.
- Design and implement customer feedback loops, ensuring that we capture and act on customer insights and preferences.
- Foster a customer-centric culture within the organization by sharing insights and advocating for customer needs across departments.
- Stay informed on industry trends and best practices in customer marketing to continuously enhance our strategies.
You Have…
- A Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in customer marketing or a related role, with a proven track record of developing successful marketing programs.
- Strong analytical skills and experience using customer data to inform strategic decisions and marketing initiatives.
- Excellent communication and interpersonal skills, with the ability to build relationships with customers and internal stakeholders.
- Proficiency in marketing automation tools and CRM platforms, as well as data analysis software.
- Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
- Willingness to travel for customer events as needed, understanding that travel will be necessary but not excessive, ensuring a balance between field activities and other responsibilities.
- Experience in technology, cybersecurity, or IT-related marketing a plus.
At NetBrain, we value innovation, collaboration, and customer-focus and we can only live those values through a culture that encourages diversity, equity, inclusion and belonging. It is our mission to hire great people regardless of skin color, gender identity, gender expression, religion, age, disability, marital status, veteran status, national origin, or any other consideration made unlawful by applicable laws. NetBrain is proud to be an Equal Opportunity Employer. We hope that you will apply to a job here that excites you no matter how you identify.
NetBrain invites all interested and qualified candidates to apply for employment opportunities. If you have a disability that prevents or limits your ability to use or access the site, or if you require any other accommodation in the application process due to a disability, you may request a reasonable accommodation. To make a request, please contact our People Team at: [email protected] and we will be happy to assist you.
FOR OUR UNITED STATES JOBS: In compliance with applicable laws, NetBrain conducts holistic, individual background reviews in support of all hiring decisions.
What We Do
Founded in 2004, NetBrain Automation is the most widely adopted no-code network automation and visibility platform, providing network operators and engineers with the ability to transform their core workflows associated with hybrid network management. Through the use of desired Intents, any multi-vendor and multi-cloud infrastructure can now be managed from the top-down based upon establishing and maintaining those intents (rather than managing by device configuration alone). By discovering every aspect of any hybrid network, all the way from the edge to the cloud, and transforming this into a robust digital twin which understands the intention of each component, engineers and operators can maintain the integrity of the network by simply managing their intended results. Today, more than 2,500 of the world’s largest enterprises and managed services providers use NetBrain to simplify their management tasks, reduce MTTRs, ensure compliance and provide a top-down understanding of how the network is supporting their business requirements directly. NetBrain is headquartered in Burlington, Massachusetts, with employees located across the United States and Canada, Germany, the United Kingdom, India, and China
