Customer Marketing Manager

Customer Marketing Manager - North America

The new marketing organization within Professional Hygiene is organized in a central Marketing organization responsible for segment and product marketing as well as brand activation and a regional organization responsible for driving Customer Marketing. This customer marketing organization will drive sustainable growth with selected customers (mainly Distributors, but also End Customers, Facility Service Companies and Office Supplies) by delivering marketing activities and tools to support our business strategy.

This role is responsible for planning, implementing, co-executing together with sales and evaluating the commercial customer plan (assortment, providing price recommendation, place, and promotion) for selected regional strategic customers in alignment with BU Marketing and E-com strategy.

The positions report to the Customer Marketing Manager - Team Lead and are ideally based in either Philadelphia or Appleton.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk. 

About the Role

Main Responsibilities include; but not limited to:

• Responsible for the activation/implementation of segment, brand and product initiatives with strategic partners/customers via JBP process
• Enabling local sales teams to support distributor partners during end-customer engagements; provide access to existing content, tools, best practices and capabilities
• Develop and lead the implementation of customer marketing plans (as part of Joint Business Plans) for select strategic customers; responsible for the associated budget to accelerate the Tork brand,
• Establish and maintain marketing and merchandising relationships with strategic customers
• Monitor the customers overall product mix and recommend changes together with appointed Key Account Manager or Sales Lead
• Create and execute customer marketing campaigns (offline and online) and programs that drive customer engagement, advocacy and sales development
• Secure development of customized co-branded sales support materials, customer catalogues, brochures, advertisements as well as digital sales tools.
• In conjunction with sales lead, ensure a robust ROI model is being implemented, incl. setting KPIs, evaluated and followed up on with corrective actions.
• SLT member representing the marketing community, securing communication between Marketing and Sales during different fora, one-room and local meetings

Minimum Qualifications:

• University degree or equivalent
• 7+ years’ experience in sales, product & marketing management and specifically customer marketing (offline and online), preferably with an international matrix organization
• Relevant (ideally B2B) business understanding
• Experience in running projects within an international marketing and sales organization
• Experienced in managing marketing budgets
• Excellent English language knowledge – written and verbal
• Ability to travel up to 20% of the time

About Our DEI Culture 

Guided by our Beliefs & Behavior, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords, they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life, DEI is in our core. 

As we work in diverse teams across geographies, cultures and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously address our ambitious climate targets. 

What We Can Offer You 

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose. 

Compensation and Benefits:  

Competitive annual salary + annual incentive bonus + benefits 

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits: 

• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance 
• Wellness program provided through Rally
• Healthcare and Dependent Care Flexible Spending Accounts (FSA) 
• 401(k) with employer match and annual employer base contribution 
• Company paid Basic Life, AD&D, short-term and long-term disability insurance 
• Employee Assistance Program 
• PTO offering with Paid Holidays 
• Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance 
• Employee discounts program 
• Scholarship program for children of Essity employees.

Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Competitive Total Rewards 

Additional Information

The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.

If you require reasonable accommodation as part of the application process please contact [email protected]

Together, we are improving lives, every day

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Job Requisition ID:Essity247180