Customer Marketing Manager

Job Description:

Vertex Inc. is seeking a talented and experienced Customer Marketing Campaign Manager to lead and execute strategic marketing initiatives focused on driving growth through cross-sell and upsell opportunities. The ideal candidate will have a proven track record in developing and implementing integrated, revenue-generating customer marketing campaigns, with a strong emphasis on leveraging data-driven insights and personalized messaging to maximize customer lifetime value. The individual will have strong story-telling skills, strong communication, and direct experience with cross-functional teams. This person will have direct experience planning and managing Account Based Marketing programs and leveraging ABM technology. The individual will have a proven track record of planning and developing effective content strategy to support every stage of the sales funnel. 

This position is responsible for strategy and execution of account-focused marketing programs that engage target accounts and supports follow-up from Vertex sales representatives.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:

• Conceptualize new use cases to engage early stage prospects in a personalized and automated fashion.

• Manage requests and proactively serve as the primary sales team liaison for prospect account targeting.

• Research target accounts and corresponding prospects required to successfully launch account plays.

• Collaborate closely with Sales, as well as Product Marketing to develop segment, industry, and role-based messaging.

• Strategize, design, and execute personalized ABM customer acquisition programs at scale.

• Manage the budgets and vendors necessary to deploy ABM programs.

• Communicate outbound prospecting plans, deliverables and milestones to sales and marketing teams.

• Deploy account-specific tactics to deliver personalized content aligned to the buying journey.

• Support loading and tracking of outbound targets, as well as monitor follow-up performance.

• Collaborate with Marketing Operations to develop the appropriate success metrics for ABM programs.

• Extract data from Salesforce, Google Analytics, and other systems to derive insights and optimize performance.

• Conduct A/B testing of messaging and tactics to continually optimize response and conversion rates.

• Drive the ongoing connection and feedback loop between data, targeted accounts, and campaign performance.

• Participate in other projects or duties.

SUPERVISORY RESPONSIBILITIES:

• N/A

KNOWLEDGE, SKILLS AND ABILITIES:

• Analytical approach to data mining and a strong grasp of marketing attribution and ROI.

• Process-oriented thinking, attention to detail, and working knowledge of A/B testing approaches.

• Familiarity with tools like Demandbase, Engagio and Terminus a significant plus.

• Ability to learn and understand core product functionality and market needs.

• Proven ability to manage multiple projects simultaneously under tight deadlines.

• Excellent communication skills, both written and verbal.

• Ability to listen and understand information and communicate the same.

• Must possess good organizational skills.

• Must be results oriented, customer focused, and exhibit good interpersonal skills.

• Proficiency in Microsoft office packages.

• Sufficient knowledge of business communications, including telephone, voicemail, and e-mail and operations of office machines, such as photocopier, scanner, and fax.

EDUCATION AND TRAINING:

• Bachelor’s Degree in Marketing, Business, or a related field; or equivalent experience

• Five (5) plus years of B2B demand generation experience (preferably in enterprise software).

• Two (2) years of account-based marketing experience

• Proficiency with CRM-related applications (preferably Salesforce and Pardot).

• Demonstrated hands-on experience with:
  • Planning and execution of prospecting programs that directly contribute to pipeline growth.
  • B2B demand generation and account targeting methodologies.
  • Audience segmentation and content mapping to a buyer’s journey.
  • Google Analytics and deriving actionable insights from data for decision making,
  • CRM tech stack (preferably salesforce.com and Pardot).

• Or equivalent combination of education and/or experience

Other Qualifications
The Winning Way behaviors that all Vertex employees need in order to meet the expectations of each other, our customers, and our partners.

• Communicate with Clarity - Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback.

• Act with Urgency - Adopt an agile mentality - frequent iterations, improved speed, resilience. 80/20 rule – better is the enemy of done. Don’t spend hours when minutes are enough.

• Work with Purpose - Exhibit a “We Can” mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results.

• Drive to Decision - Cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes.

• Own the Outcome - Defined milestones, commitments and intended results. Assess your work in context, if you’re unsure, ask. Demonstrate unwavering support for decisions.

COMMENTS:

The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned, and management retains the right to add or change the duties at any time.