About this opportunity:
This is an exciting opportunity to join Ericsson to support customer engagement and advocacy in France. This role will join the Marketing & Communication team for Customer Unit West Europe, led by a Marketing & Communication Customer Unit Head. This team is part of the wider team Marketing, Communications and Sustainability for Europe, Middle East and Africa. The successful candidate will have regular interactions with sales and act as a trusted partner to commercial teams, driving initiatives that align marketing with business priorities.
What you will do:
Marketing strategy and execution
- Develop and execute account-based marketing strategies for prioritized accounts in France (telecom operators and mission-critical customers), in close collaboration with sales.
- Localize and orchestrate multichannel campaigns, adapting global content for local relevance and delivering high-impact events, digital activations, case studies, and other initiatives aligned with market needs.
- Drive customer advocacy, capturing use cases and customer success stories and turning them into compelling, commercially valuable marketing assets.
- Leverage CRM, marketing automation, and analytics to track engagement, measure KPIs and recommend ongoing optimizations.
Coordination
- Coordinate with your peers in the wider EMEA Marketing community.
- Manage relationship with external agencies and pilot budget allocation.
- Champion adoption of AI tools to boost content generation and campaign effectiveness.
The skills you bring:
- 6+ years of proven marketing experience preferably in a B2B environment after a degree in Business, Marketing, or Communications
- Excellent written and spoken French (primary working language for this role) and professional working proficiency in English
- Strategic mindset able to craft compelling, brand-aligned strategies combined with excellent execution skills in Account-Based Marketing and event management.
- Skilled in leveraging CRM (Salesforce) and marketing automation tools (Marketo).
- Demonstrated ability to manage multiple priorities and stakeholders.
- Previous experience in collaborating with agencies and allocating budget.
- Strong communication and presentation skills.
Why join Ericsson?At Ericsson, you'll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what's possible. To build solutions never seen before to some of the world's toughest problems. You'll be challenged, but you won't be alone. You'll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.
What happens once you apply? Click Here to find all you need to know about what our typical hiring process looks like.Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity Employer. learn more.
Primary country and city: France (FR) || Massy
Req ID: 785463
Skills Required
- 6+ years of marketing experience; degree in Business, Marketing, or Communications (B2B experience preferred)
- Excellent written and spoken French and professional working proficiency in English
- Experience in Account-Based Marketing and event management with strong execution skills
- Proficiency with CRM (Salesforce) and marketing automation tools (Marketo)
- Experience managing multiple priorities and stakeholders
- Experience collaborating with external agencies and managing/piloting budgets
- Strong communication and presentation skills
- Ability or willingness to champion adoption of AI tools for content and campaigns
What the Team is Saying
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What We Do
Ericsson builds the digital connectivity the world relies on. Our technology underpins the mobile networks, platforms, and systems that billions of people, businesses, and societies depend on every day. We are a global leader in communications technology, delivering mobile network infrastructure, cloud software, and wireless connectivity solutions for service providers and enterprises worldwide. Our networks support connectivity across 180+ countries, helping power everyday communication as well as critical digital services at global scale. Connectivity has evolved far beyond consumer mobile use. Today, nearly 80% of the world’s population accesses the internet via mobile networks, and Ericsson is helping shape what comes next. We are advancing 5G and 5G Advanced, developing network APIs that open connectivity to the global developer ecosystem, and applying automation and AI to make networks more intelligent, efficient, and resilient. Ericsson was the first company to launch live 5G networks on five continents, and our 5G platform is now commercially live in 150+ networks across 60+ countries. We also support more than 36,000 enterprise customers, enabling secure, high-performance connectivity for industries such as manufacturing, aviation, logistics, utilities, and public safety, where reliability and performance are mission critical. Innovation is central to how we work. Ericsson has approximately 28,000 employees in research and development, backed by one of the strongest intellectual property portfolios in the industry with 60,000+ granted patents. Our engineers, researchers, and technologists work across 100+ global R&D sites, helping define how networks evolve and how digital infrastructure is built for the long term. As the world moves toward a mobile-first, AI-powered, and cloud-driven future, connectivity becomes the foundation for digital transformation across every industry. Ericsson is building that foundation, shaping the future of digital connectivity through technology that operates at global scale and supports real-world impact, today and for what comes next.
Why Work With Us
Ericsson is a place for people who want to work on technology that powers everyday life. You’ll contribute to large-scale systems used every day, tackle complex challenges in live environments, and keep developing your skills and career in your own vision.
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