Customer Marketing Manager - SPT

Role: Customer Marketing Manager - SPT
Business Unit: Mars Pet Nutrition
Location: Hyderabad
Key Responsibilities:

• Define & drive the Customer Nature Type (Pet Shops, Clinics, Breeders) classification and strategy of Assortment, Merchandising & Promotion Responsible for SPT Channel portfolio volume growth & manage the CMM budgets in line with plans Designing & Executing Trade engagement calendar as per the market requirements

• Co-create in-store collaterals specific to Channel & Customer Nature and drive execution through the Sales team.

• Focus on In-Store branding with best-in-class execution through agency. Constant monitoring of competition activities in the channel and regular updates to stakeholders, thereby refreshing the channel strategy in line with industry practices.

• Maintain & drive the Customer Store panel for Dipstick study on NPD launches, execution of activations – promotions & create a workable feedback process

• Deriving category & shopper insights & appropriate measures to drive category growth in SPT keeping the lens of CATEGORY FIRST as the fulcrum of customer & shopper engagement

• Setup Tie-up plans for the PT channel & drive the same with a high Success rate through the Sales team in respective geographies

• Own the Top SPT customer engagement program from concept to execution and gratification settlement with high standards of execution

• Cross-functional collaboration with the Marketing team in terms of NPD – launch elements planning, detailed Activity sheet management and driving the execution of NPD elements in market through Sales counterparts

• Own up and lead the Sampling program – E2E- Budgets management, Planning of Annual Sampling activity, Vendor management and Performance review Work closely with Omni Channel Manager to drive focus on E-SPT accounts through, activations, sampling & campaigns

• Co-ordinate on TE & Scheme effectiveness for SPT Channel, and make necessary recommendations with stakeholders by sharing key channel insights for making the TE work more effectively.

• Act as a feeder to the Sales capability manager to share inputs on customizing SPT channel-related skill development needs for teams

• Constantly be on the hunt to drive T&L on SPT MKBs and work closely with the sales team on the field with SPT accounts to understand the Category/Shopper trends & leverage the same to share regional/portfolio level insights

• On specific vendors, lead the coordination with the MGS commercial team for ways of working & regular reviews.

• A business graduate with a total of 8-10 years experience

Knowledge/Experience

• Should have worked in customer-facing roles in sales or marketing

• Category & Shopper understanding, to create strategic plans for the channel. Org agility to collaborate with cross-functional stakeholders

• Demonstrated high levels of driving key organizational agendas by influencing without direct authority

• Sales experience across different geographies/channels preferred

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.

• Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry-competitive salary and benefits package, including a company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.