Customer Marketing Manager, Literacy

At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation’s K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day.

The Customer Marketing Manager, Literacy supports the execution of customer marketing initiatives that drive engagement, adoption, and retention across Curriculum Associates’ products and services. This role focuses on delivering high-quality communications, resources, and campaign components that help educators and leaders successfully implement and maximize the value of our offerings.

Reporting to the Director of Customer Marketing, this role partners closely with Product Marketing and Partner Success teams to execute customer-facing initiatives and ensure consistent, timely delivery of customer marketing programs. This role supports campaign execution and does not own campaign strategy or leadership.

The impact you'll have:

• Support execution of customer marketing initiatives that drive engagement, implementation, and retention across products and programs.

• Collaborate with Product Marketing teams to align customer-facing messaging and resources with product priorities and launches.

• Support execution of multi-channel customer marketing campaigns by coordinating assets, timelines, and delivery in alignment with campaign leads.

• Support development and execution of ongoing customer communications, including announcements, updates, and lifecycle messaging.

• Develop and maintain customer marketing assets and communications that support product implementation and ongoing success, including those in partnership with Partner Success

• Contribute to customer advocacy efforts by supporting development of customer stories, testimonials, references, and event participation.

• Manage and respond to inbound requests from cross-functional partners, helping prioritize and coordinate customer marketing support.

• Gather and synthesize customer feedback and performance data to support continuous improvement of customer marketing efforts.

• Contribute to reporting on campaign performance and customer engagement metrics.

What we're looking for: 

• Experience supporting customer marketing, engagement, or lifecycle marketing initiatives.

• Ability to execute campaign components with attention to quality, timing, and consistency.

• Strong organizational and project coordination skills.

• Ability to collaborate effectively with cross-functional partners.

• Clear written and verbal communication skills.

• Analytical skills to interpret data and inform improvements.

• Comfort working in a fast-paced, collaborative environment.

Required Education and Experience: 

• Knowledge of the K–8 literacy curriculum market.

• Passion for education and a commitment to improving literacy outcomes through innovative, print ant digital ELA/literacy product solutions.

• Demonstrated success in developing and executing marketing strategies that drive product awareness, engagement, and sales growth.

• 3+ years of proven experience in K–8 literacy or ELA curriculum product marketing within the educational publishing or edtech industry, with a strong understanding of literacy standards, legislation, instructional materials, curriculum development, and K-8 markets.

• Experience working cross-functionally across teams of marketing professionals, fostering a collaborative and high-performance work environment.

• Bachelor’s degree required; master’s degree preferred. 

Benefits and Pay Range:

Pay Range – This role’s range is $60,750 - $99,750. The wage range for this role takes into account the wide range of factors that Curriculum Associates considers in making compensation decisions based on our Compensation Philosophy. Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets. At Curriculum Associates, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances for each case. This role is also eligible to participate in the company bonus plan. The Company recognizes that minimum wage varies by location and will ensure all compensation decisions comply with applicable state and local laws.

Benefits – Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees can enroll in our company’s 401k plan and receive an employer match. Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.