Customer Marketing Executive

Reposted One Month Ago
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London, Greater London, England, GBR
Hybrid
Mid level
Big Data • Marketing Tech • Analytics
The Role
Plan, build and optimise CRM campaigns across email, SMS, push and direct mail. Create customer journeys and messaging, manage end-to-end campaign execution, use customer insight and performance data to improve targeting and engagement, and partner with internal teams and agencies to meet brand and compliance requirements.
Summary Generated by Built In
Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Job Description

Why this role is important to us

Our CRM team plays an important role in helping customers better manage their financial wellbeing. Using customer insight, data and creativity, you will deliver engaging and relevant communications that bring our products and services to life. By creating meaningful customer experiences across multiple touchpoints, you will help promote engagement, loyalty and long-term customer value.

This is a hybrid role reporting into our Senior Customer Marketing Manager.

Work that matters – What you'll do

  • Develop and deliver CRM campaigns across email, SMS, push notifications and direct mail.
  • Create compelling customer journeys and messaging that deliver a consistent experience across channels.
  • Manage campaigns end-to-end, including planning, execution, reporting and optimisation.
  • Use customer insight and performance data to improve targeting, engagement and campaign effectiveness.
  • Partner with our teams and external agencies to ensure all campaigns meet business, brand and compliance requirements.

Qualifications

What you'll need to bring to the role & Experian

  • Experience managing CRM or customer marketing campaigns from development through to delivery and optimisation.
  • Knowledge of using customer data and insights to improve campaign performance.
  • Experience working across direct marketing channels, including email, SMS, push notifications and direct mail.
  • Experience using CRM and marketing automation platforms such as Salesforce, Oracle or Marketing Cloud.

More about you

  • A customer-focused marketer with experience understanding customer behaviour and delivering engaging experiences.
  • A confident communicator who enjoys collaborating with partners across multiple teams.
  • Detail-oriented, commercially minded and motivated by continuous improvement and results.

Additional Information

Benefits package includes:

  • Hybrid working - 40% office based
  • Great compensation package and discretionary bonus
  • Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
  • 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Internal Grade E/EB9

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.

#LI-RN1 #LI-Hybrid

Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here

Skills Required

  • Experience managing CRM or customer marketing campaigns from development through to delivery and optimisation
  • Knowledge of using customer data and insights to improve campaign performance
  • Experience working across direct marketing channels, including email, SMS, push notifications and direct mail
  • Experience using CRM and marketing automation platforms such as Salesforce, Oracle or Marketing Cloud
  • Strong communication and collaboration skills with attention to detail and commercial mindset

Experian Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Experian and has not been reviewed or approved by Experian.

  • Healthcare Strength — Medical and dental coverage is described as strong, with expanded mental health resources and telemedicine options. Coverage includes inclusive services such as gender transition and fertility support.
  • Leave & Time Off Breadth — Time-off offerings are generous, including substantial PTO/vacation, paid holidays, and paid volunteer days with options to purchase additional leave. Parental leave is available for birth and non-birth parents alongside flexible working arrangements that support work-life balance.
  • Retirement Support — Retirement programs include a 401(k) with company matching and contributory pension schemes in some regions. These elements complement base pay and bonuses to form a competitive total rewards package.

Experian Insights

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The Company
HQ: Dublin
16,292 Employees
Year Founded: 1980

What We Do

Experian unlocks the power of data to create opportunities for consumers, businesses and society. During life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage data with confidence so they can maximize every opportunity. We gather, analyse and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done. Our 20,600 people in 43 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow. About Experian: Bringing data to life requires creativity, passion, flexibility and expertise. We want you to share in our success. That's why we offer rewards that recognise great performance. Working in a culture of collaboration, achievement and respect we will give you the support and encouragement you need to develop your skills and talents and progress your career. Everyday our people bring enthusiasm, innovation and inspiration to work and if this sounds like you connect with us at Experian.

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