Customer Marketing Director

Join our Team
Ericsson Inc. does not sponsor US work authorizations for this job position including H-1B, O-1, and TN. Ericsson also does not hire F-1's working on EAD for this position.
About this opportunity:
The primary purpose of this job family is to ensure strong interlock between Customer Marketing plans and programs and business priorities. This requires a deep understanding of customer business drivers and account priorities, taking both a strategic and tactical approach to Customer Marketing (CM) and account-based marketing (ABM). Customer Marketing operates as a strategic and tactical partner, and expert advisor to the Customer Unit (CU), aligning with their business goals and helping the account grow over short, medium and long term.
Customer Marketing designs and executes comprehensive account-specific customer engagement marketing plans that include customer success programs, tailored digital marketing, co-marketing, advocacy programs and live marketing, in partnership with both the account teams and others within Marketing and Communications.
What you will do:

• Develop and lead the execution of strategic Account-Based Marketing (ABM) plans, integrating digital and F2F customer engagements to enhance customer understanding of Ericsson solutions and drive demand.
• Participate in sales account planning, sharing market insights with the sales team.
• Analyze strategic customer accounts from market, customer, and competitor perspectives.
• Design, plan, and lead the execution of customer events, workshops, and activities in alignment with Global/Americas campaign activation plans and local business priorities.
• Drive customer engagements and create impactful customer experiences, including presentations to senior customer stakeholders.
• Initiate and strengthen relationships between Ericsson and customer marketing organizations, influencing perceptions of the Ericsson brand and solutions.
• Leverage global, regional, and localized content to proactively engage operator customers in partnership with technical and account teams.
• Co-create customer advocacy content, including customer references, showcasing Ericsson technology solutions in collaboration with customers.
• Collaborate with global Business Areas to develop and deliver customer marketing content aligned with business priorities at both the customer and market level.
• Lead or contribute to region-wide and/or global marketing programs and initiatives beyond the immediate customer unit.
• Champion the adoption of generative AI across customer engagement activities. Leverage AI to personalize customer experiences at scale, accelerate content production and bring new levels of agility and quality to account marketing strategies.

The Skills you bring:

• Master's or Bachelor's degree in Marketing, Business, Commerce, or an equivalent degree from a recognized institution
• More than 12 years of experience in relevant marketing roles, including product, customer, strategic, digital, and/or field marketing
• Experience working in a global, dynamic, and fast-paced environment
• Understanding of end customer trends and behaviors across both B2B and B2C markets
• Excellent written and verbal communication skills, with strong presentation abilities, including experience presenting to C-level executives
• Experience working collaboratively with sales and customer account teams
• Industry experience in telecommunications and/or IT
• Experience managing complex content and messaging within a B2B environment
• Previous experience in sales, commercial management, and/or strategic consulting is advantageous, especially when combined with B2B marketing experience

What happens once you apply?
Click Here to find all you need to know about what our typical hiring process looks like.
Ericsson uses a merit-based hiring approach that values people with different experiences, perspectives and skillsets. We truly believe this approach drives innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity employer, learn more.
If you need assistance or to request an accommodation due to a disability, please contact Ericsson at [email protected].
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not an exhaustive list of all responsibilities, duties and skills required for this position, and you may be required to perform additional job tasks as assigned.
Primary country and city: United States (US) || Morristown (Country/ City)
Job details: Customer Marketing
Compensation and Benefits at Ericsson
At Ericsson, we know that our people are the key to our success. We offer a competitive package to help with your individual needs and goals.
Your Pay
The salary range for this position is dependent on various factors including, but not limited to, location, and the candidate's combination of job-related knowledge, qualifications, skills, education, training, and experience.
The salary range for this position is
• NJ: $167,000 - $218,000
Short-Term Variable Compensation Plan: Your pay also includes the opportunity for an annual bonus. Actual bonus payouts are based on performance of the business against the unit's objectives, individual performance, and the individual bonus target. Certain eligibility and pro-ration rules apply.
Your Health
Ericsson offers excellent health benefits including the choice of three medical plan options and a dental plan option that allow an employee to select the level of coverage that suits their needs. Employees will receive company credits in an amount equal to the cost that Ericsson pays toward the cost of their medical and dental premiums for themselves and eligible covered dependents.
Your Financial Security
We invest in both your short and long-term financial wellbeing. The Ericsson US 401(k) Plan offers an automatic 3% company contribution and Ericsson match $1 for every $1 you put into the 401(k) Plan on the first 3% of your eligible pay, plus 50 cents on every $1 on the next 2% of eligible pay. When you contribute at least 5% of eligible pay, you are receiving Ericsson's full matching contributions of 4%. Matching and company automatic contributions stop when your total eligible pay for the year reaches the IRS limits. Employees will also receive company credits in an amount equal to the cost of basic life insurance and basic accidental death and dismemberment coverage, as well as short-term and long-term disability coverage. Employees also have the option to participate in Ericsson's Stock Purchase Plan.
Your Time
Your work-life balance is important to us. New employees are provided a minimum of 15 days of accrued vacation, up to 3 personal days per year, 11 annual holidays, 8 hours of volunteer time, and 80 hours of sick time annually. Please note paid time off is pro-rated based on the employee's start date. Furthermore, Ericsson provides up to 16 weeks of paid maternity leave and 6 weeks of parental or adoption leave at 100% of pay.
Additional Benefits
Ericsson offers many other company-paid benefits such as financial wellness programs, educational assistance, matching gifts, and recognition programs.