*Customer & Marketing Data Strategy Associate Manager*

Posted 9 Hours Ago
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Melbourne, Victoria, AUS
In-Office
Entry level
Information Technology
The Role
Lead customer and marketing Data & AI consulting workstreams from problem definition through implementation. Develop data strategies, analyze complex business challenges, create segmentation and personalization initiatives, and translate findings into recommendations and roadmaps. Manage client stakeholders, support proposals and business development, identify Generative AI opportunities, and guide junior team members while delivering data-driven customer and marketing solutions.
Summary Generated by Built In

Accenture is a leading global professional services company, providing a broad range of services across strategy and consulting, technology and operations, with digital capabilities embedded across these services. With our thought leadership and culture of innovation, we apply deep industry expertise, diverse skill sets and next-generation technology to help solve our clients’ most complex business challenges.
 

We believe in inclusion and diversity and supporting the whole person. Our core values comprise Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity.
 

Data & AI Team Overview
 

Our Data & AI team within Accenture Song focuses on helping clients drive performance optimisation through deep customer insights and the implementation of leading Data & AI capabilities across the Marketing and Service value chain.

The team collaborates with clients to accelerate experimentation, deepen their understanding of key customer value drivers, improve business outcomes and drive innovation across industries.
 

Through deep industry understanding, analysis and insights, we help our clients identify new opportunities for growth in a world increasingly powered by Data and AI. Our work spans strategy through to implementation, with Data and AI at the centre of how we help organisations transform customer and marketing outcomes.
 

By joining Accenture Song’s Data & AI team, you will be part of a global, dynamic and innovative environment where you can make a meaningful impact on the customer experiences of the future.
 

As a Customer & Marketing Data & AI Associate Manager, you will:

  • Lead and deliver defined workstreams across customer and marketing Data & AI engagements, from problem definition and analysis through to recommendations and implementation.

  • Develop customer and marketing data strategies aligned to client priorities, helping organisations increase adoption and maximise value from their data and AI investments.

  • Analyse and synthesise complex business and data challenges, translating findings into clear recommendations, strategic roadmaps and actionable outcomes.

  • Design and deliver initiatives across areas such as customer segmentation, personalisation, predictive modelling, customer analytics and AI-enabled marketing.

  • Work directly with client stakeholders to understand business requirements, shape solutions and communicate insights and recommendations effectively.

  • Collaborate with cross-functional teams across strategy, data, technology, marketing and experience to deliver integrated, data-driven solutions.

  • Build and maintain trusted client relationships, taking ownership for high-quality delivery and consulting excellence across assigned workstreams.

  • Support and contribute to business development activities, including proposals, client presentations, points of view and solution development.

  • Identify opportunities to apply emerging Data & AI capabilities, including Generative AI, to improve customer, marketing and operational outcomes.

  • Support and guide junior team members, contributing to capability development and knowledge sharing across the practice.
     

In our team you will:

  • Apply customer-centric analytical methods and agile ways of working to help clients drive growth and revenue.

  • Develop modern marketing strategies that enable organisations to make better decisions across customers, channels, geographies, routes to market and products.

  • Explore how digital and technology innovation is reshaping business models and identify opportunities to create new routes to growth, including through Generative AI.

  • Help transform and optimise how clients understand, engage and service their customers.

  • Deliver sustained business value through the implementation of next-generation technology, Data & AI and customer experience capabilities across the value chain.

  • Develop your consulting, client leadership and delivery capabilities while working alongside experienced Data & AI practitioners.

Here’s what you will need:

  • Demonstrated experience in a consulting, data, analytics or business environment, with experience delivering customer, marketing or Data & AI initiatives.

  • Strong analytical capability with experience translating complex data and business problems into actionable insights and recommendations.

  • Hands-on experience with programming and analytical languages such as SQL, Python and/or R, and/or data visualisation tools such as Tableau and Power BI.

  • Experience delivering customer-focused initiatives such as customer analytics, segmentation, personalisation, predictive modelling, marketing analytics or related Data & AI solutions.

  • Experience managing defined project workstreams and working directly with business and technical stakeholders to deliver outcomes.

  • Strong communication and stakeholder management skills, with the ability to present complex concepts and recommendations clearly to client audiences.

  • Experience supporting business development activities in response to client opportunities, including contributing to proposals, presentations, points of view and other client-facing deliverables.

  • Experience working on customer-centric projects within a consulting environment or an internal data, analytics, marketing or strategy function.

  • An interest in emerging Data & AI technologies and their practical application to customer and marketing challenges.

Equal Employment Opportunity Statement for Australia and New Zealand:
 

At Accenture, our intention is to foster a culture and a workplace in which all of our people feel a sense of belonging and are respected and empowered to do their best work.
 

We encourage applications from all people with the relevant skillset, and we are committed to removing barriers to the recruitment process and employee lifecycle. All employment decisions shall be made without regard to age, disability status, ethnicity, gender, gender identity or expression, religion or sexual orientation and we do not tolerate discrimination. If you require any accommodations or adjustments for interviews and/or at work, please reach out to [email protected] or contact us at +61 2 9005 5000 (Australia) or +64 44666056 (New Zealand).
 

Learn how Accenture protects your personal data and know your rights in relation to your personal data. Read more about our Privacy Statement.
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About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement for Australia:

At Accenture, our intention is to foster a culture and a workplace in which all of our people feel a sense of belonging and are respected and empowered to do their best work. 
As part of our talent strategy, we hire and develop people who have different backgrounds, different perspectives and different lived experiences. These differences ensure that we have and attract the cognitive diversity to deliver a variety of perspectives, observations and insights which are essential to drive the innovation needed to reinvent, and we hold our leaders accountable for ensuring we have the most innovative and talented people in our industry.

 
We encourage applications from all people, and we are committed to removing barriers to the recruitment process and employee lifecycle. All employment decisions shall be made without regard to age, disability status, ethnicity, gender, gender identity or expression, religion or sexual orientation and we do not tolerate discrimination. If you require adjustments to the recruitment process or have a preferred communication method, please email 
[email protected] and cite the relevant Job Number, or contact us on +61 2 9005 5000.
Learn how Accenture protects your personal data and know your rights in relation to your personal data. Read more about our 
Privacy Statement


Skills Required

  • Experience in consulting, data, analytics, or business environments delivering customer, marketing, or Data & AI initiatives
  • Strong analytical capability translating complex data and business problems into actionable insights and recommendations
  • Hands-on experience with SQL, Python, or R, and/or Tableau or Power BI
  • Experience delivering customer-focused initiatives such as customer analytics, segmentation, personalization, predictive modeling, or marketing analytics
  • Experience managing project workstreams and collaborating with business and technical stakeholders
  • Strong communication and stakeholder management skills, including presenting complex concepts to clients
  • Experience supporting business development activities, proposals, presentations, points of view, and client-facing deliverables
  • Experience delivering customer-centric projects within consulting or internal data, analytics, marketing, or strategy functions
  • Interest in emerging Data & AI technologies and their practical application to customer and marketing challenges

Accenture Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Accenture and has not been reviewed or approved by Accenture.

  • Healthcare Strength Pay is considered competitive when paired with robust insurance options and other perks that compare well with large consulting and IT services peers. Multiple national medical plan options plus dental and vision are positioned as a core strength of the overall package.
  • Retirement Support Retirement support is positioned as a standout feature through a 401(k) dollar-for-dollar match up to a set percentage after eligibility. The package is reinforced by additional financial programs such as savings tools and related resources.
  • Parental & Family Support Parental and caregiving supports are presented as a meaningful benefit differentiator through substantial paid parental leave and multiple caregiver-oriented programs. Backup care and fertility/adoption/surrogacy navigation and reimbursements add breadth to family support beyond leave alone.

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The Company
HQ: Dublin
456,553 Employees
Year Founded: 1989

What We Do

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 500,000+ people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.

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