Customer Marketing Coordinator

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Salt Lake City, UT, USA
In-Office
Cloud • Software • Analytics
The Role

About MasterControl:

MasterControl Inc. is a leading provider of cloud-based quality and compliance software for life sciences and other regulated industries. Our mission is the same as that of our customers to bring life-changing products to more people sooner. The MasterControl Platform helps organizations digitize, automate and connect quality and compliance processes across the regulated product development life cycle. Over 1,000 companies worldwide rely on MasterControl solutions to achieve new levels of operational excellence across product development, clinical trials, regulatory affairs, quality management, supply chain, manufacturing and postmarket surveillance. For more information, visit www.mastercontrol.com.

Summary
The Customer Marketing Coordinator will support the execution and growth of MasterControl’s customer advocacy initiatives, including reference fulfillment, online community engagement, customer reviews, and milestone recognition. Reporting to the Sr Manager of Customer Marketing, this role will collaborate cross-functionally with teams in Sales, Marketing, Product, Services, Support, and Customer Success to create customer experiences that elevate advocacy and strengthen brand trust.


This is an exciting opportunity to make a direct impact by managing programs that highlight our customers’ success and deepen engagement at scale. Familiarity with tools such as ReferenceEdge and Influitive is highly desired.


Responsibilities

  • Manage and fulfill reference requests from Sales and Customer Success teams, ensuring the right customer is matched to the right opportunity.
  • Own engagement and moderation of MasterControl's digital customer community by publishing content, moderating discussion forums, and managing the rewards and points-based incentive program.
  • Oversee strategies to collect, maintain, and optimize customer reviews across relevant third-party directories, giving MasterControl consistent visibility and credibility on review platforms.
  • Launch and manage a scalable recognition program that celebrates customer achievements with physical rewards. Optimizing touchpoints and fulfillment processes to ensure a seamless, rewarding experience.
  • Identify opportunities to improve MasterControl’s Advocacy programs and deploy new tactics to grow engagement, increase advocate participation, and highlight customer success stories across marketing channels.
  • Track performance of advocacy programs (e.g., reference fulfillment rates, engagement levels, review volume, milestone participation), delivers regular reporting to stakeholders, and use data to drive continuous improvement.

Preferred Skills/Experience

  • Experience in developing and maintaining successful reference and advocacy programs, including how to recruit participants, manage the reference process, grow the community, and create, manage and report on program metrics.
  • Professional and self-motivated team member, who can organize and manage projects across functions with multiple stakeholders and contributors.
  • Experience with Reference Edge, Influitive, and/or other customer advocacy and marketing tools.
  • Strong interpersonal skills with a confident, outgoing demeanor and excellent verbal and written communication abilities.
  • Bachelor’s Degree in Business/Marketing, Communications, or related field.
  • 3+ years of experience in Customer Marketing , Customer Engagement, or a related marketing discipline.
  • Experience in B2B technology marketing with a keen understanding of the Internet ecosystem and technical audiences.
  • Proven ability to work collaboratively in a team-oriented environment, contributing to a positive and productive workplace culture.
  • Ability to effectively influence both internal and external stakeholders across all levels of the organization.


Physical Demands and Working Conditions

  • Ability to work non-standard hours on occasion, when necessary.
  • Bending, stooping and lifting are integral aspects of this position.
  • Ability to operate a computer and work at a desk for extended periods of time


Why Work Here?

#WhyWorkAnywhereElse?

MasterControl is a place where Exceptional Teams come together to do their best work. In fact, hiring Exceptional Teams is a core value of ours. MasterControl employees are surrounded by intelligent, motivated, and collaborative individuals. We like to call it #TheBestTeamOnThePlanet.

We work hard to develop and challenge our employees' skillsets, recognize their contributions, encourage professional development, and offer a one-of-a-kind culture. This is why we say #WhyWorkAnywhereElse?

MasterControl could be your next (and last) career move!

Here are some of the benefits MasterControl employees enjoy:

  • Competitive compensation
  • 100% medical premium coverage (yes, you read that right!)
  • 401(k) plan with company match
  • Generous PTO packages that increase with tenure
  • Schedule flexibility
  • Fitness clubs (you get paid to have fun and be active!)
  • Company parties and employee recognition programs
  • Wellness programs (free Fitbit, gym membership and athletic shoe reimbursements, etc.)
  • Onsite physician and massage therapist
  • Innovation center and gaming rooms at the office
  • Dental/vision plans
  • Employer paid life insurance policy
  • Much, much more!

Applicants must be currently authorized to work in the United States on a full-time basis.

The US base salary range for this full-time position is $55,000 - $75,000 + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

MasterControl is an Equal Opportunity Employer. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact [email protected] or call (801) 942-4000 and ask to speak with a member of Human Resources.
Equal Opportunity Employer, including disability and protected veteran status


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The Company
HQ: Salt Lake City, UT
623 Employees
Year Founded: 1993

What We Do

In short, we help bring life-changing innovations to more people, sooner. How we do it is a longer story. It starts with our cloud-based Product Lifecycle Excellence platform. More than 1000 of the world’s most innovative and highly regulated companies use it to improve quality and stay in compliance at every step of their product journey – from concept to commercialization. We have more than 500 employees who come to work every single day with a singular focus: to help our customers improve quality. We do it in many ways. And we can do it for you. We’ll help you build quality into your product design processes. You’ll get a streamlined system to track clinical trials, organize the data, and submit results for approval by regulatory agencies around the world. You can digitize, automate and accelerate quality processes to build a culture of quality throughout your organization. Increase visibility and ensure compliance throughout your supply chain. And help your manufacturing teams eliminate the tradeoffs between line performance and product quality. Once your product is out in the market we give you the ability to manage in-market complaints and close the quality loop. In other words, we help you make quality a priority throughout your company. And that’s important. Because when you’re trying to impact people’s lives, quality changes everything.

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