Customer Marketing Associate

The Customer Marketing Associate will build and manage a pipeline of customer references, developing strong relationships with customer champions, and coordinating advocacy initiatives that support sales and marketing efforts.

This individual will collaborate closely with our regional marketing, customer success, product and sales teams to identify, cultivate and nurture compelling customer stories and determine strategic fit for marketing initiatives. This is an exciting opportunity to shape how our best customers share their success stories and influence our brand reputation.

Reporting to the Vice President of Customer Marketing & Corporate Events, this role will join a growing team that is passionate about engaging and building relationships with our 42,000 global customers.

What You’ll Do:

• Customer Advocacy: Identify key customers for engagement through analysis of company data and through outreach to internal stakeholders (sales, customer success, and the regional marketing teams) to assess potential for marketing activities. Oversee the production of customer success stories, coordinating outreach and managing approvals, production, and promotional activity. Create programs to encourage customer engagement on review sites like Gartner Peer Insights, G2 and TrustRadius.

• Program Management: Track customer participation in reference activities such as customer stories, webinars, analyst calls, and other promotional opportunities. Build scalable processes to enhance the customer success story program and improve workflows. Train the sales team on tools that help nominate and request references to accelerate deals.

• Content & Communications: Write short content to help colleagues share customer stories effectively across multiple channels, including coordinating the quarterly customer newsletter. Ensure customer stories are promoted across campaigns and that promotional plans are in place for recognitions / awards earned from 3rd party review sites. Manage the editorial calendar for in-product notifications and ensure content is engaging to the audience. 

• Event Support: Facilitate customer participation in virtual and in-person events by identifying and preparing speakers to showcase their success.  Assist with the production of monthly customer webinars, ensuring invitations and promotions are executed, speakers are prepared, and attendees are enrolled in nurture programs. Assist with projects related to major events including user conferences and customer advisory board meetings.

• Performance Tracking: Set KPIs to measure engagement with customer stories and impact on deal progression. Measure performance of key outbound customer communications and recommend improvements.  

What You’ll Bring:

• 3+ years in marketing in a B2B technology company.  Experience with customer marketing, customer advocacy, or reference programs is a plus.

• Exceptional communication and interpersonal skills; confident in building strong relationships with customers and internal stakeholders.

• Strong storytelling skills and an understanding of how to translate customer outcomes into compelling marketing content.

• Able to analyze data and use insights to make recommendations that improve outcomes.

• Attention to detail and capable of working both independently and collaboratively.

• Familiarity with CRM and marketing platforms (e.g., Salesforce, Marketo, ReferenceEdge, Gainsight or similar products) is a plus.

• Willingness to travel 10% of the time to support customers engagement at company and third-party events.

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DEI Statement

Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course.

We’re proud to be an Equal Opportunity and Affirmative Action Employer, and we’d encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.

We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won’t affect your application.

If you require any adjustments or accommodations due to a disability, or any other reason that may help you in your interview process, please let us know by emailing [email protected].

Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.