Customer Marketing Associate - Promotions

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Marketing Associate to support our promotional moments and Reward Machine initiatives. You will play a key role on the Casino Customer Marketing team supporting, helping elevate our customer engagement efforts through operational excellence and scaling our promotional processes. This role will collaborate with multiple departments within FanDuel including, but not limited to, Operations, Marketing Technology, Customer Service, Brand, Product, and Commercial. This is an exciting opportunity to help elevate the customer experience while executing revenue generating marketing initiatives at a premier gaming company. 

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Oversee end-to-end executional elements of promotional campaigns and Reward Machine initiatives, including but not limited to, creation, deployment, QA and channel optimization 
• Own promotional briefing with core delivery stakeholders (Ops, Creative, Legal) defining objectives and requirements, while continually providing feedback and tracking delivery 
• Serve as a key liaison by chairing regular strategic updates with internal stakeholders, clearly articulating customer marketing strategies, campaign insights, and recommendations 
• Represent the player and enhance the experience by partnering with Customer Service to monitor customer pain points and Research teams to source insights and data 
• Work with creative teams to develop compelling marketing content that aligns with brand guidelines and resonates with our current customer base 
• Become a SME of comms strategy, utilizing campaign data to inform planning and communicating actionable insights to marketing leaders 
• Monitor and analyze the campaign performance, measuring against key performance indicators (KPIs), highlighting successes, opportunity areas, and player impacts 
• Develop standardized processes and develop economies of scale for our promotion execution and strategic playbook 
• Grow knowledge of our marketing technology stack and identify opportunities to turn manual processes into automated capabilities 
• Collaborate with Marketing organization for the planning and implementation of Casino marketing initiatives to elevate brand visibility and drive customer engagement 
• Continually support team members with a one-team mentality, providing operational coverage 

THE STATS
What we're looking for in our next teammate

• Minimum of 2 years of experience in Marketing or similar roles, with the ability to manage complex campaigns from conception to execution 
• Top-notch organizational and project management skills to handle concurrent initiatives, balancing progress on long-term projects with BAU promotional delivery deadlines 
• Strong marketing mindset to launch promotional initiatives with excellence and contribute to strategies 
• Exceptional verbal and written communication to collaborate with stakeholders and leaders 
• Comfort with data and insights to measure performance and contribute to decision making 
• Has a positive attitude and loves being a team player 
• Knowledge / experience working within a heavily regulated industry preferred 
• Interest in I-gaming and Casinos a plus 
• Bachelor’s degree required 

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email [email protected].

The applicable hourly range for this position is $35.10 - $43.75 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-Hybrid