Forward Deployed Marketer

Reposted 3 Days Ago
Be an Early Applicant
San Francisco, CA, USA
In-Office
Junior
Artificial Intelligence • Software
The Role
As a Customer Marketer, you'll create stories and campaigns highlighting customer success with AI software, manage relationships, and collaborate with sales.
Summary Generated by Built In
We are an applied AI lab building end-to-end software agents.

We're the makers of Devin, the first AI software engineer, and Windsurf, the AI-native IDE. Together, they represent our vision for collaborative AI teammates that enable engineers to focus on more interesting problems and empower teams to strive for more ambitious goals.

Our team is small and talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

About The Role

As a Forward Deployed Marketer at Cognition, you'll embed with a portfolio of Majors accounts, find the stories of business impact, and turn them into jointly beneficial marketing that educate prospects on what Devin can actually do inside real businesses — e.g. press, brand films, written stories, joint speaking. You'll tell the stories of how AI is diffusing into the global companies and government agencies the real world runs on. You might be a good fit if you’re excellent at building relationships, are intellectually curious, are able to parse through business and technical complexity, and have an instinct for a good story.

What you will do:

  • Embed in a portfolio of Majors accounts. Build relationships with the AE, the customer's engineering leaders, and the champions inside the account.

  • Find mutually beneficial plays for the customer and Cognition, by deeply understanding their priorities, blockers, and proposing solutions.

  • Identify the use cases worth telling externally and turn them into customer stories, press placements, executive bylines, keynote talks, and joint campaigns.

  • Produce customer stories across formats: written deep dives, video, photography, conference talks.

  • Run customer PR — joint announcements, press placements, executive interviews.

  • Build an enthusiastic bench of customer references and the programs to activate customers: boards, summits, etc.

  • Partner with Revenue Marketing to amplify customer proof points across events, email, and paid channels.

  • Manage production agencies and freelancers for shoots and campaign creation.

  • Enable AEs on how to use customer stories to close deals and drive expansion.

  • Travel to customer sites for shoots and executive meetings, in the US and internationally.

You should have:

  • 4+ years in a role that required deep stakeholder management with enterprise customers. Forward-deployed engineering & strategy roles, customer marketing, enterprise sales, or enterprise comms backgrounds could fit.

  • A track record of working with Fortune 500 customers, navigating procurement, legal, comms, and executive sponsors to get things done.

  • Excellent written and verbal storytelling abilities. You go deep to understand your audience, and communicate at the right altitude.

  • Intellectual curiosity. You’re curious about how different industries work, and how AI is changing them.

  • Sales instincts: ability to convert customers into enthusiastic advocates.

  • Ability to go deep enough technically to tell engineering stories. You don't need to be a developer, but you need to hold your own with a VP of Engineering.

  • Highly organized, good at wrangling stakeholders at customers, inside Cognition, and at external production partners.

  • Willingness to travel.

Equal Opportunity

Cognition is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.

Skills Required

  • 2+ years in B2B / B2C marketing or demand gen experience
  • Excellent written and verbal storytelling abilities
  • Track record of creating compelling content across mediums
  • Natural ability to build relationships with customers
  • Highly organized and good at wrangling stakeholders
Am I A Good Fit?
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The Company
HQ: San Francisco, CA
49 Employees

What We Do

Makers of Devin, the first AI software engineer. We are an applied AI lab building end-to-end software agents. We’re building collaborative AI teammates that enable engineers to focus on more interesting problems and empower engineering teams to strive for more ambitious goals.

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