The Analyst is responsible for supporting the business across multiple departments to successfully plan, execute, analyze and report on “Voice of the Customer” projects that help uncover insights and drive action. Primary responsibilities will include project setup, creating ad hoc reports, and maintaining reoccurring reports for various teams.
ESSENTIAL JOB FUNCTIONS
Analyze results from past business operations to identify trends and forecasts in order to recommend improvements to the business processes.
Curate and organize historical primary research, secondary research, and industry trend content that is easily available upon request.
Compile, organize, and reconcile Voice of Customer data for a variety of teams and areas of focus.
Translate raw data into easy-to-understand findings including preparation of executive summaries and recommendations.
Collaborate and partner with teams from multiple departments for reporting and metrics to create a multi-source view of brand health (Marketing, Omnichannel, Professional Sales, etc.).
Develop reporting dashboards and tools for digital marketing and e-commerce site performance on a weekly, monthly, quarterly, semi- and annual basis, or as needed by the business.
Analyze site metrics, voice of customer feedback, and related data to identify opportunities to improve the customer experience across the site and various product categories.
Plan, develop and deliver marketing, ecommerce, and omnichannel customer research initiatives across both B2C and B2B websites from concept through completion.
Work closely with the Digital Site Operations/Analytics team to develop strategic insights for website activity, enhanced reporting, and A/B/Multi-Variant testing.
Operate independently and manage ambiguous and subjective situations while maintaining high quality standards for the customer.
Create Ad-hoc reporting and support new report development as needed.
Assist with special department projects at the direction of leadership.
All other duties as assigned.
SKILLS/EDUCATION/EXPERIENCE
Required:Bachelor’s degree in Human Computer Interaction, Psychology, or Marketing (1-2 years of equivalent work experience in online marketing, e-commerce, omnichannel, or project management considered in lieu of degree)
Advanced knowledge and experience with Microsoft Office, Word, Excel and PowerPoint
Passionate about the customer with a strong interest in understanding and driving user behavior
Analytical, process-oriented, and comfortable working with large data sets and making data-driven decisions
Excellent written and verbal communication skills
Comfortable in a team-oriented work environment
Desired:2-4 years of experience in marketing research, customer research, or digital/ecommerce strategy
Python, R, JMP, SPSS or other analysis tools/languages
Recent experience in Customer Research, Digital Strategy, Advertising/Marketing, B2C Ecommerce, B2B Ecommerce, or Retail
Experience with web analytics
Automotive knowledge
O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package:
Competitive Wages & Paid Time Off
Stock Purchase Plan & 401k with Employer Contributions Starting Day One
Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
Team Member Health/Wellbeing Programs
Tuition Educational Assistance Programs
Opportunities for Career Growth
O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: [email protected] or call (800) 471-7431 option , and provide your requested accommodation, and position details.
Skills Required
- Bachelor’s degree in Human Computer Interaction, Psychology, or Marketing, or 1–2 years of equivalent experience in online marketing, e-commerce, omnichannel, or project management
- Advanced knowledge and experience with Microsoft Office, Word, Excel, and PowerPoint
- Strong interest in understanding and driving customer behavior
- Analytical and process-oriented approach with comfort working with large data sets and making data-driven decisions
- Excellent written and verbal communication skills
- Ability to work comfortably in a team-oriented environment
- 2–4 years of experience in marketing research, customer research, or digital/e-commerce strategy
- Experience with Python, R, JMP, SPSS, or other analysis tools and languages
- Recent experience in customer research, digital strategy, advertising/marketing, B2C e-commerce, B2B e-commerce, or retail
- Experience with web analytics
- Automotive knowledge
O’Reilly Auto Parts Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about O’Reilly Auto Parts and has not been reviewed or approved by O’Reilly Auto Parts.
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Equity Value & Accessibility — Equity-style upside is strengthened by an Employee Stock Purchase Plan that allows eligible full-time team members to buy ORLY shares via payroll deductions at a discount, improving access to ownership. This creates a tangible wealth-building lever that is positioned as stronger than many retail peers’ stock purchase offerings.
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Inclusive Benefits Coverage — Retirement access is broadened because both part-time and full-time team members are immediately eligible to enroll in the 401(k). Whole-person support also extends beyond full-time staff through O’Care Solutions, which is described as available to full- and part-time team members at no cost.
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Wellbeing & Lifestyle Benefits — Wellness and support benefits are expanded through the Live Life Well program, which can reduce medical premium share when specific health criteria are met. O’Care Solutions adds lifestyle and wellbeing coverage through counseling and practical supports like legal/financial consults and caregiving resources.
O’Reilly Auto Parts Insights
What We Do
O’Reilly Auto Parts started as a single store and has grown into a leading retailer in the automotive aftermarket industry with more than 6,100 locations and counting. With more than 94,000 team members, O’Reilly has expanded into 48 states, Puerto Rico, Mexico, and Canada. O’Reilly, headquartered in Springfield, Missouri, has a deep commitment to serving our customers, community, and our team members. Our culture values make O’Reilly the best place to work and grow! Whether you're interested in running a local store, managing a distribution center, or climbing the corporate ladder, O’Reilly has a career path in which you can truly thrive. Find out what it means to Live Green at our Fortune 500 Company and come work at the O! Mission: O'Reilly Automotive intends to be the dominant supplier of auto parts in our market areas by offering our retail customers, professional installers, and jobbers the best combination of price and quality provided with the highest possible service level.
