Are you passionate about turning customer insights into meaningful experiences that drive loyalty, retention, engagement, and long-term customer value?
We are looking for a Customer Lifecycle & Value Management Lead to lead customer segmentation, lifecycle journeys, loyalty programs, and campaign orchestration initiatives.
This is a strategic and commercially focused role for someone who can transform customer data and insights into actionable journeys, targeted interventions, and loyalty strategies that deliver measurable business impact.
KEY RESPONSIBILITIES
Customer Segmentation & Journey Orchestration
- Own the customer lifecycle and segmentation framework across lifecycle stage, recency, frequency, value, engagement, churn risk, dormancy, and loyalty status.
- Develop customer journeys covering onboarding, activation, repeat visits, retention, lapse prevention, reactivation, and loyalty progression.
- Define triggers, timing, channel sequencing, messaging, offers, and next-best actions.
- Translate customer analytics and insights into practical segment and campaign rules.
Loyalty Program Ownership
- Own the strategy, customer proposition, operating model, and commercial performance of the loyalty program.
- Define enrolment, tiers, qualification, earning, redemption, benefits, progression, and engagement strategies.
- Manage the member lifecycle from enrolment and activation through retention and reactivation.
- Monitor enrolment, engagement, retention, incremental visits, customer lifetime value, program costs, and ROI.
- Identify opportunities for continuous improvement and growth.
Campaign Orchestration & Outbound Calling
- Manage the monthly customer lifecycle campaign calendar.
- Coordinate campaigns across SMS, email, outbound calling, and other direct channels.
- Develop clear operational campaign briefs covering target audiences, offers, sequencing, timing, scripts, and measurement.
- Monitor campaign and call-center performance and incorporate learnings into future customer journeys and loyalty initiatives.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, Commerce, Customer Management, Communications, or a related discipline.
- 7–10 years of experience in lifecycle marketing, CRM, customer retention, loyalty, or customer value management.
- Proven experience developing customer segmentation frameworks and multi-stage lifecycle journeys.
- Demonstrated experience managing a loyalty, membership, or customer benefits program, including commercial performance.
- Experience coordinating customer interventions across SMS, email, outbound calling, and other direct channels.
- Strong ability to translate customer analytics into actionable segments, journeys, offers, and campaign strategies.
- Strong commercial judgement, project management, and stakeholder coordination skills.
- Working knowledge of Customer Lifetime Value (CLV), campaign testing, incrementality, customer consent, and contact governance.
- Experience in call-center briefing and outbound campaign management is highly preferred.
Skills Required
- Bachelor's degree in Marketing, Business, Commerce, Customer Management, Communications, or a related discipline
- 7-10 years of experience in lifecycle marketing, CRM, customer retention, loyalty, or customer value management
- Experience developing customer segmentation frameworks and multi-stage lifecycle journeys
- Experience managing a loyalty, membership, or customer benefits program, including commercial performance
- Experience coordinating customer interventions across SMS, email, outbound calling, and other direct channels
- Ability to translate customer analytics into actionable segments, journeys, offers, and campaign strategies
- Commercial judgment, project management, and stakeholder coordination skills
- Working knowledge of Customer Lifetime Value, campaign testing, incrementality, customer consent, and contact governance
- Call-center briefing and outbound campaign management experience
What We Do
About Belo Medical Group Founded in 1990, Belo Medical Group stands as the pioneering medical aesthetics center in the Philippines, trailblazing the industry with unmatched expertise and innovation. Under the esteemed leadership of Dr. Vicki Belo, our brand has become synonymous with the highest standards of beauty and skincare treatments in the country. As part of the privately-owned Belo Group of Companies, we encompass a comprehensive range of brands, including Belo Medical Group for medical aesthetics and surgery, Belo Essentials for consumer beauty products, and Venn Intelligent Aesthetics for distribution of medical aesthetic products and devices. Our journey began over three decades ago when Dr. Vicki Belo opened the first-ever dermatological and surgical clinic in the Philippines. Since then, we have dedicated ourselves to transforming the aesthetic industry, providing Filipinos and international clients alike access to the latest and most reliable beauty technologies and procedures. Our mission is to enhance natural beauty and promote self-confidence, inspiring individuals to live their best lives. With the vision of making the Philippines the beauty hub of Asia, we are committed to excellence and innovation in everything we do. The Belo Medical Group operates with core values that are the bedrock of our success: Honoring our word through truth and transparency. Striving as one team to achieve unified goals. Embodying 'malasakit' with care and resourcefulness. Leading for excellence and setting industry standards. We are the original choice for beauty and wellness, trusted by celebrities and individuals who seek the pinnacle of aesthetic care. With over 14 strategically located clinics nationwide, our presence marks a legacy of beauty and excellence that continues to grow, shaping the future of medical aesthetics in the Philippines and beyond. Join us at Belo Medical Group, where beauty, innovation, and a legacy of excellence converge.
