Customer Lifecycle Strategy Manager

Reposted 3 Days Ago
Be an Early Applicant
San Francisco, CA, USA
In-Office
103K-184K Annually
Senior level
Big Data • Cloud • Digital Media • Machine Learning • Mobile • Software • Industrial
Autodesk is a global leader in design and make technology that helps innovators everywhere solve today's challenges.
The Role
Manage data-driven lifecycle marketing strategies that improve customer acquisition, conversion, adoption, expansion, and renewal. Design targeted digital experiences, develop and test hypotheses using customer data, recommend A/B tests, and operationalize AI-enabled marketing workflows. Lead cross-functional deployments involving engineering, analytics, and marketing teams, while translating insights into market-facing activities. Track performance against lifecycle metrics and present project goals, timelines, results, and recommendations to senior stakeholders.
Summary Generated by Built In

Job Requisition ID #

26WD100597

Position Overview 

Join our Lifecycle Marketing team within Digital and eCommerce (DEC), a dynamic group spearheading data-led engagements across the full customer lifecycle. Our team activates innovative in-product experiences and capabilities, alongside marketing activities across Autodesk owned touchpoints, to improve acquisition, conversion, adoption, expansion, and renewal rates. 

This is an exciting opportunity for a data-driven marketer. You will combine your scientific curiosity with your flair for designing targeted experiences to deploy scalable, AI-amplified strategies that deliver customer value and growth. You will report to the Director, Lifecycle Marketing. You will work remote. You will work remote. 

Responsibilities 

  • You will manage the strategy for targeted lifecycle marketing experiences that address top renewal risks and growth opportunities across the customer lifecycle 

  • Design, deliver, and improve targeted experiences that drive key leading indicators for each lifecycle stage, acting as strategic lead and project manager for cross-team experience deployments 

  • Understand qualitative and quantitative customer data from multiple sources to form experiment hypotheses that can be tested through new targeted digital experiences 

  • Turn insights into market-facing activity, and connect tactical activities with the business objectives and customer needs they support 

  • Design and run experiments with an experimentation mindset, prioritizing quick learning cycles and valuing experimentation over confirmation 

  • Examine current experience effectiveness against team core metrics, and suggest AB tests and opportunities that would drive the biggest impact on adoption, expansion, and retention 

  • Operationalize AI and agentic lifecycle marketing motions, while keeping strategic experiment design, cross-functional partnership building, and interpretation of inconclusive data human-led 

  • Produce presentations and report-outs for senior partners across your portfolio of projects, covering project purpose and goals, success measures, timeline, and important results 

Minimum Qualifications 

  • 5+ years of in-house marketing experience, preferably in a B2B SaaS company 

  • Broad and deep experience in data-driven marketing experience design and activation, with a demonstrated track record of increasing customer adoption, product usage, and engagement 

  • Must be in your element reviewing and understanding complex, multi-relational customer data sets 

  • Able to provide clear direction to engineering and analyst teams on specific targeting and insight needs to formulate testable hypotheses 

  • Experience achieving SaaS post-purchase metrics and designing experiences based on customer behavioral and product usage insights 

  • Experience working with or contributing to process design requirements for marketing and customer success systems, such as customer data platforms, journey orchestration, marketing automation, and analytics 

  • Experience applying, or a strong interest in applying, AI and agentic workflows to lifecycle marketing, including personalization, content generation, and analytics 

  • Ownership mindset with the ability to work independently against goals, managing a project from inception to delivery across a large partner group 

  • Strong written and verbal skills, and the ability to influence and succeed in a matrixed organization 

 

Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $103,000 and $183,920. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.


Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/global-belonging


In-Person Onboarding and Identity Verification

This role may require in-person onboarding and/or in-person ID verification.

Are you an existing contractor or consultant with Autodesk?

Please search for open jobs and apply internally (not on this external site).

Skills Required

  • 5+ years of in-house marketing experience, preferably in a B2B SaaS company
  • Broad and deep experience in data-driven marketing experience design and activation
  • Demonstrated track record of increasing customer adoption, product usage, and engagement
  • Ability to review and understand complex, multi-relational customer datasets
  • Ability to direct engineering and analyst teams on targeting and insight needs
  • Experience achieving SaaS post-purchase metrics and designing experiences based on customer behavioral and product usage insights
  • Experience with process design requirements for customer data platforms, journey orchestration, marketing automation, and analytics systems
  • Experience applying, or strong interest in applying, AI and agentic workflows to lifecycle marketing
  • Ability to work independently and manage projects from inception to delivery across large partner groups
  • Strong written and verbal communication skills
  • Ability to influence and succeed in a matrixed organization

Autodesk Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Autodesk and has not been reviewed or approved by Autodesk.

  • Leave & Time Off Breadth Time away is considered expansive, combining discretionary time off for salaried roles, company holidays/Autodays, and a periodic paid sabbatical. These options provide flexibility beyond standard accrual-based PTO.
  • Equity Value & Accessibility Total rewards prominently include RSUs and an employee stock purchase plan with a discount and lookback, alongside annual bonus or commission programs. These elements are available to eligible employees and can materially augment base pay.
  • Parental & Family Support Family-building support includes reimbursement for adoption, surrogacy, IVF/co‑maternity, and fertility benefits, plus dedicated coaching and Cleo resources for parenting and caregiving. These services extend support before, during, and after leave.

Autodesk Insights

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The Company
HQ: San Francisco, CA
13,285 Employees
Year Founded: 1982

What We Do

Autodesk makes software for people who make things. If you’ve ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you’ve experienced what millions of Autodesk customers are doing with our software. Autodesk gives you the power to make anything. Over 100 million people use Autodesk software like AutoCAD, Revit, Maya, 3ds Max, Fusion 360, SketchBook, and more to unlock their creativity and solve important design, business and environmental challenges. Our software runs on both personal computers and mobile devices and taps the infinite computing power of the cloud to help teams around the world collaborate, design, simulate and fabricate their ideas in 3D. We provide exceptional compensation/benefit packages and we’d love for you to join us. We’re proud to be an equal opportunity employer and we consider all qualified applicants without regard to race, gender, disability, veteran status or other protected category. To see our culture in action, check out #AutodeskLife. We are headquartered in the San Francisco Bay Area and have more than 10,000 employees worldwide.

Why Work With Us

Our work is impactful. Our people are innovative. And our culture is inclusive. As our software shapes new solutions to the world’s biggest challenges, you shape your career path. With us, you lead the way in achieving sustainability, resilient communities, and an equitable workforce. Discover #AutodeskLife. 

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