Job Title: Customer Lifecycle Marketing Manager
Location: National Harbor, MD (Hybrid)
Type: Full Time
Compensation: $95,000 to $130,000 DOE, Annually
Cloudforce is growing quickly in higher education, where strong customer relationships are essential to retention, product direction, customer proof points, and new business. Our customers help demonstrate what is possible with NebulaONE® — a secure, governed AI gateway deployed within an institution’s Microsoft cloud environment.
We are looking for a Customer Lifecycle Marketing Manager to build Cloudforce’s post-sale marketing function from the ground up. This is a builder role responsible for creating the programs, communications, customer stories, and advocacy initiatives that help customers realize more value from nebulaONE® while turning successful customers into references, case studies, peer advocates, and expansion opportunities.
You will work closely with Customer Success, Product, Product Marketing, Sales, and Marketing Operations to develop a customer lifecycle motion that supports onboarding, adoption, retention, expansion, and advocacy. The ideal candidate is excited to build the foundation, test what works, and scale the program over time, with experience in customer marketing, lifecycle program management, content development, and cross-functional collaboration.
Responsibilities
Customer Lifecycle Marketing: Build and optimize Cloudforce’s customer marketing motion across the post-sale journey — from onboarding through renewal and expansion. Create relevant lifecycle communications, email programs, content, and HubSpot touchpoints that help customers succeed and realize more value from nebulaONE®. Partner with Customer Success to ensure communications are timely, useful, and aligned with the customer journey.
Onboarding and Adoption: Develop programs that help new customers become confident, engaged nebulaONE® users. Create onboarding sequences, welcome communications, milestone touchpoints, getting-started resources, feature explainers, use case content, and administrator enablement materials. Partner with Customer Success and Product to address adoption barriers, answer common customer questions, and promote new features and workflows.
Customer Education and Insights: Translate customer needs, questions, and product experiences into practical, scalable education programs. Use engagement and adoption signals to identify where customers need additional support. Share customer insights with Product, Customer Success, Sales, and Marketing to improve communications, adoption, and the overall customer experience.
Customer Stories and Advocacy: Build a customer advocacy program that turns successful deployments into credible proof points. Develop case studies, testimonials, customer spotlights, outcome stories, reference opportunities, and peer-to-peer programs. In higher education, peer validation matters deeply; help customers share how they use nebulaONE® to achieve meaningful results.
- Renewal and Value Enablement: Partner with Customer Success and Sales to help customers understand and communicate the value they receive from nebulaONE®. Create usage summaries, impact snapshots, outcome stories, executive-facing proof points, and pre-renewal communications. Capture customer wins, adoption milestones, and measurable outcomes throughout the customer journey — not only before renewal.
- Expansion Marketing and Lifecycle Operations: Help identify expansion-ready accounts based on engagement, adoption, new use cases, and customer feedback. Create use case one-pagers, department-specific examples, and customer stories that support natural expansion conversations. Partner with Marketing Operations and RevOps to develop HubSpot segmentation, workflows, and reporting for customer engagement, renewal, advocacy, and expansion.
Qualifications
B2B SaaS marketing experience, ideally in a company with a recurring revenue model and a strong focus on customer retention, adoption, and expansion.
Customer marketing, lifecycle marketing, or post-sale marketing experience, with a demonstrated ability to create programs that support customers after purchase.
Experience building customer communications and lifecycle journeys, including onboarding sequences, adoption campaigns, customer newsletters, renewal support, and expansion-oriented nurture programs.
Strong content development skills, with the ability to translate customer needs, product value, and business outcomes into clear, practical customer-facing content.
Experience partnering closely with Customer Success and Sales, including creating materials, programs, and campaigns that help customer-facing teams engage accounts more effectively.
Comfort with segmentation, reporting, and campaign performance analysis, including using data to identify customer engagement patterns, adoption opportunities, and areas where additional education or communication is needed.
Hands-on experience with marketing automation or CRM platforms, with HubSpot experience strongly preferred.
Ability to capture and develop customer stories, proof points, and advocacy content, including customer interviews, case studies, use case examples, testimonials, and peer validation assets.
Experience marketing to or working with higher education institutions.
Familiarity with AI, Microsoft technologies, enterprise software, or cloud-based solutions.
Experience supporting customer advocacy, champion, reference, or community programs.
Experience working with RevOps, Marketing Operations, or Customer Operations to build segmentation, workflows, dashboards, and campaign reporting.
Experience in a builder-stage environment where processes, programs, and team structures are still being defined.
Required:
Strongly Preferred:
About Us
After 15 years building deep expertise as a professional services and consulting organization, Cloudforce is transitioning to a product-led company anchored by NebulaONE® — a secure, governed AI platform purpose-built for higher education and other highly regulated industries including state and local government and healthcare and life sciences.
NebulaONE® runs entirely within the customer's Microsoft Azure tenant — so institutional data never leaves their environment, access is controlled through existing identity infrastructure, and every student, faculty member, staff role, and researcher gets a branded, governed AI experience from day one. No engineering team required.
We are Microsoft's 2025 Education Partner of the Year, backed by Owl Ventures and M12 — Microsoft's venture fund. And we are just getting started.
Why Cloudforce?
We think the best work happens when people feel genuinely taken care of — so we've built a benefits package that reflects that.
We offer our employees unique opportunities to learn, grow, and be part of a team that believes in more than just typical nine-to-five activities. We’ve built a culture around openness, inclusiveness, giving back to the community, team building, and growth. Whether it be through monthly team outings, annual trips, or our frequent charitable activities, we’re serious about making each individual feel like they’re part of our team.
The Essentials
Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
Paid parental leave, including adoption and foster care placement
PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
9 company holidays + 2 floating holidays to use however you need them
401K savings plan and education reimbursement to invest in your future
The Perks
Friday lunch on us — every week, no exceptions
Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
24/7 access to a modern gym with Tonal and Peloton
Free monthly garage parking with direct private access to the office
Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants
Access to our proprietary AI platform — available as both a professional tool and for your own productivity
Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to
The Culture
A real career path — not just a job
A team that's tight-knit, community-minded, and genuinely fun to work with
Your ideas heard, valued, and acted on
An award-winning culture, recognized by Inc. 2026 Best Workplaces for the fifth consecutive year, The Washington Post 2025 Top Workplaces, Great Place to Work Certified, and Fortune 2025 Best Small Workplaces
Want the full picture? Visit gocloudforce.com/careers
This description highlights the core duties of the position; however, responsibilities may evolve as needs change and opportunities arise.
Cloudforce is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age, or genetic information.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with the Americans with Disabilities Act.
Skills Required
- B2B SaaS marketing experience with recurring revenue focus
- Customer marketing, lifecycle marketing, or post-sale marketing experience
- Experience building onboarding sequences, adoption campaigns, and lifecycle journeys
- Strong content development skills for customer-facing materials
- Experience partnering with Customer Success and Sales to create enablement materials
- Comfort with segmentation, reporting, and campaign performance analysis
- Hands-on experience with marketing automation or CRM platforms
- HubSpot experience
- Ability to capture and develop customer stories, case studies, and advocacy assets
- Authorization to work for any employer in the U.S. (no visa sponsorship available)
What We Do
The leading force in the Microsoft cloud, Cloudforce creates, migrates, and maintains custom cloud solutions for businesses and government. In every engagement, Cloudforce serves as a trusted partner to help clients define and refine their technology needs. Cloudforce then crafts and deploys accessible, scalable, and secure solutions to help clients manage and grow their business in efficient and innovative new ways. Cloudforce staff live and breathe the Microsoft cloud, and provide every customer with the best technology strategy for their organization’s goals and challenges. Cloudforce prizes every business relationship as a new opportunity to connect, collaborate, and help enrich lives—across businesses, across communities, and beyond
