Customer Lifecycle Manager

Posted Yesterday
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Berlin, DEU
In-Office
75K-90K Annually
Mid level
AdTech • Marketing Tech
The Role
Own and re-architect the full user lifecycle across push, SMS, email, and in-app. Move segmentation logic into the data layer, run personalization experiments with Product and Data, build monitoring and forecasting for flows, complete Braze migration, and drive measurable LTV uplift through data-driven decisions and scalable CRM architecture.
Summary Generated by Built In

This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000).

We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world.

At Almedia, you’ll:

  • Own way more, way earlier — you’ll be trusted with responsibility fast.

  • Push harder, get further — this isn’t a 9–5. We highly reward intensity.

  • Join a rare environment — you will work with ambitious high-speed, high-ownership people.

  • Fully present — we’re 5 days a week in the office to build the energising momentum we need.

Salary Range: €50K – €70K • Offers Equity • Offers Bonus

We're looking for a Customer Lifecycle Manager who wants to learn and own the entire user journey — activation, active, dormant, and churned — and turn a complex, hand-built CRM into a smart, data-driven engine that lifts LTV by 10–15% through personalization. This is a systems-and-product role, not a copy-and-send one: the challenge to tackle is the architecture, not the messaging.

What You'll Do 🎯
  • Own the full lifecycle across push, SMS, email, and in-app — mapping and simplifying our ~15 Braze Canvases so activation, active, dormant, and churned each run on flows that still make sense in six months.

  • Re-architect where logic lives — move trigger and segmentation decisions out of Braze into the data layer, keeping Braze for orchestration, templates, and content.

  • Make data-driven calls on segmentation, timing, and channel, and build monitoring that forecasts expected sends vs. actual so flows never break silently.

  • Run CRM and data as one team — scope the data you need, interpret it yourself, and ship personalization experiments (game-match notifications, plan structures) with Product and Data.

  • Drive measurable LTV uplift, complete the Braze migration, warm up email, and close the in-app notification gap.

What You'll Bring 💡
  • Experience owning lifecycle or CRM at a high-volume consumer platform (think Booking, Airbnb, Duolingo) — where you saw the whole journey, not one siloed stage.

  • A product, UX, or data-analytics mindset — you think in systems and user journeys, and you know what to look for in the data even if you don't build every query.

  • Proven ability to map complex user flows and rationalize them into scalable, monitorable architecture.

  • Comfort making data-driven decisions on segmentation, timing, and channel, and reasoning about how data feeds a CRM tool.

  • Bonus: hands-on Braze, email deliverability / IP-warming know-how, or a background as a self-developer, gamer, or maker.

What Makes You a Great Fit 🌟
  • Own Everything: You take the whole lifecycle as yours end-to-end — you can't sleep until a broken flow or a spam issue is solved.

  • Raise the Bar: You're a little bit obsessive about detail and simplicity, and you'd rather build the right system once than patch the same Canvas every month.

  • Move Fast: You make pragmatic, data-backed decisions and communicate clearly with Product, Data, and Engineering in a fast-changing environment.

Why Almedia? 🚀
  • Own Our Growth: We offer all Berlin-based employees equity in Almedia to truly be a part of our success.

  • Scale With Almedia: Grow alongside a startup that has been profitable from day one.

  • Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin.

  • Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more.

We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.

Skills Required

  • Experience owning lifecycle or CRM at a high-volume consumer platform (activation, active, dormant, churned).
  • Product, UX, or data-analytics mindset (systems thinking and ability to interpret data).
  • Proven ability to map complex user flows and rationalize them into scalable, monitorable architecture.
  • Comfort making data-driven decisions on segmentation, timing, and channel and reasoning about how data feeds a CRM tool.
  • Ability to be in-office five days a week in Berlin.
  • Hands-on Braze experience.
  • Email deliverability and IP-warming know-how.
  • Background as a self-developer, gamer, or maker.
Am I A Good Fit?
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The Company
HQ: Berlin
121 Employees
Year Founded: 2020

What We Do

Freecash.com, owned by Almedia, helps you to advertise your app or digital products to a highly engaging target group. Almedia operates platforms that collectively have more than 25,000,000 members as their user base. Our mission is to help leading brands acquire new potential customers and obtain the most accurate insights. Among our main services is paid user acquisition, so we can supply any quantity of new users for any game, app, website, or other product. Our innovative, in-house engine provides marketers and agencies with many advanced features, helping them not only find answers to their business questions but also increase revenue and brand awareness. Our market research services deliver results faster and at a lower cost than traditional market research firms. In terms of key metrics such as engagement and quality of users, we consistently outperform the market. Our biggest platform today is called Freecash. Since its launch in 2020, Freecash has been one of the fastest-growing platforms that allow users to test a wide range of products, apps, websites, games, etc., and get rewarded. Within 4 years our users have already earned over $57.000.000. With more than 15M registered users and 1M active users monthly we're already a leader in the market. Very good 4.6 * TrustPilot rating with over 70.000 reviews, proves that our platform performs very well. Freecash platform is incessantly modernized and developed. To meet the needs of advertisers, we are constantly adding new features and improving our platform. Feel free to contact and join us!

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