Customer Lifecycle Automation Specialist

Posted 21 Days Ago
Be an Early Applicant
2 Locations
Hybrid
3K-3K Annually
Mid level
eCommerce • Marketing Tech
The Role
The Customer Lifecycle Automation Specialist will optimize automated lifecycle flows, design automation logic, implement segmentation, and support AI-driven personalization to enhance user communication and engagement for ecommerce brands.
Summary Generated by Built In

Working at Omnisend is... kind of boring. 

Not the soul-crushing kind of boring — more like the “no drama, no chaos, just smart people doing great work” kind. The kind that lets you focus on what matters, without pointless meetings, micromanagement, or bureaucracy. We’re data-driven. We test, we iterate, we improve. Gut feelings don’t drive decisions — insights do. We trust each other. We’re transparent, give real feedback, and actually listen. No egos, no hand-holding — just a team of experienced professionals moving fast, adapting easily, and delivering impact. Omnisend is customer-funded and customer-driven. Our work is rooted in solving real problems that help ecommerce brands grow. No empty promises — we bring in results. And yes, we have fun. But the grown-up kind — workations, team gatherings, the occasional party. No forced fun, no awkward icebreakers. Just genuine moments with a team that actually enjoys working together.

We’re looking for a Customer Lifecycle Automation Specialist to join Omnisend's Product Communications team that keeps our clients up to date on product updates, simplifies complex technical information, and develops educational content to drive product adoption and customer retention.

In this role, you will build and optimize automated lifecycle flows that guide Omnisend customers through every stage of their journey — owning the logic, triggers, and personalization that turn customer behavior into timely, relevant communication.

What you’ll do @ Omnisend:

  • Build and optimize automated lifecycle flows across customer lifecycle stages

  • Design clear automation logic (triggers, conditions, delays) based on user behavior and product usage

  • Create and manage transactional communication tied to key user events;

  • Own the lifecycle communication shift to AI-driven personalization, tailoring lifecycle messages to each user, not just to segments.

  • Implement segmentation using user attributes and behavioral data;

  • Collaborate closely with product and data teams on events, triggers, and segmentation;

  • Collaborate with design and content teams to create high-performing assets;

  • Own reporting of automated lifecycle flows

Qualifications:

  • 3 – 5+ years of experience in lifecycle / CRM / email automation marketing with a track record of driving measurable results

  • Solid understanding of user attributes, behavioral events, and segmentation

  • Hands-on experience building and managing automated workflows

  • Familiarity with AI automation tools, API integrations, or light scripting/coding.

  • Ability to connect data across tools and think in terms of systems and workflows

  • Analytical mindset with strong attention to detail and data accuracy

  • Strong communication and collaboration skills;

  • Experience in SaaS environment is a strong advantage

What we offer in return:

  • Gross salary starting at 2800 EUR/month;

  • Quarterly salary reviews

  • An unlimited learning budget for self-improvement complying with the best interest of Omnisend

  • Private health insurance

  • Unlimited access to psychotherapy

  • Flexible working hours and remote work possibilities

  • Workstation budget

  • Personalised work anniversary gifts, such as house cleaning, spa treatments, international flights etc.

  • Working methods and best practices inspired by the best tech companies in Silicon Valley

  • Senior colleagues (over 70%) enable us to have a high-performing, productive environment where your growth will accelerate

  • Attractive workations and team-led team-building events

Omnisend is an email and SMS marketing platform built for ecommerce brands. With one-click integration to major ecommerce platforms, intuitive automation, and powerful email templates, we make sophisticated marketing effortless — no learning curve required.
 
Award-winning 24/7/365 customer support? Check. A platform trusted by growing brands and seasoned pros alike? Absolutely. The idea that “great marketing needs to be expensive”? Our 150,000+ customers prove that wrong every day.

Skills Required

  • 3 - 5+ years of experience in lifecycle / CRM / email automation marketing
  • Solid understanding of user attributes, behavioral events, and segmentation
  • Hands-on experience building and managing automated workflows
  • Familiarity with AI automation tools, API integrations, or light scripting/coding
  • Ability to connect data across tools and think in terms of systems and workflows
  • Analytical mindset with strong attention to detail and data accuracy
  • Strong communication and collaboration skills
  • Experience in SaaS environment is a strong advantage
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The Company
201 Employees
Year Founded: 2014

What We Do

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more—all without the exaggerated cost. “Great marketing needs to be expensive” is a myth that 100,000+ Omnisend customers are busting every day by growing their businesses with email and SMS marketing. We’re a team of more than 180 Omnisenders working worldwide and looking for talented, passionate developers, artists, marketers, and everything in between. Are you excited about helping ecommerce marketers to discover the best ways to build relationships with their customers? Check out our open positions here: https://www.omnisend.com/careers/

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