Customer Journey Consultant

Sorry, this job was removed at 02:20 a.m. (UTC) on Friday, Sep 04, 2026
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Salford, Greater Manchester, England, GBR
In-Office
39K-39K Annually
Junior
Healthtech
The Role
Lead optimization of Bupa’s digital customer journeys using customer insight, analytics, research, A/B testing, and UX best practices. Manage optimization backlogs, identify conversion opportunities, create delivery briefs, monitor performance, and communicate recommendations. Collaborate with UX, Content, Analytics, Development, and business stakeholders while ensuring journeys meet regulatory and compliance requirements.
Summary Generated by Built In

Job Description:

Customer Journey Consultant

Bupa Place, Salford Quays– hybrid working with 2 days in the office

Permanent

Full time – 37.5 hours per week

£38,800

We try to consider all types of flexibility, including locations, hours and working patterns. Please note that we are unable to offer sponsorship for this position.

We make health happen:

At Bupa, our purpose is to help people live longer, healthier, happier lives and make a better world. As a Digital Customer Journey Consultant, you'll play a key role in shaping and optimising digital customer experiences across bupa.co.uk, helping customers access the products and services they need through intuitive, engaging and high-performing online journeys.

This is an exciting opportunity to join a growing digital team where you'll use insight, analytics, testing and customer experience best practice to drive meaningful improvements in conversion, engagement and commercial performance.

How you’ll help us make health happen:

  • Lead the optimisation of key digital customer journeys that generate significant commercial value for the business.
  • Use customer insight, analytics and research to identify opportunities to improve conversion and customer experience.
  • Manage and prioritise optimisation backlogs, ensuring the highest-impact opportunities are delivered.
  • Support the planning and delivery of website optimisation programmes, including A/B testing, content improvements and journey enhancements.
  • Work closely with UX, Content, Analytics and Development teams to improve digital experiences.
  • Create clear briefs and requirements for delivery teams to execute digital improvements.
  • Monitor journey performance and communicate insights and recommendations to stakeholders across the business.
  • Ensure journeys remain aligned with regulatory, compliance and business requirements.

Key Skills / Qualifications needed for this role:

Essential

  • At least 18 months' experience in a digital, ecommerce, optimisation or customer journey role.
  • Experience in website optimisation, testing, experimentation or digital project delivery.
  • Strong understanding of digital disciplines including web analytics, UX, web development and SEO.
  • Experience using analytics and testing tools such as Adobe Analytics, Adobe Target or Google Analytics.
  • Ability to analyse performance data, identify opportunities and turn insights into action.

Desirable

  • Educated to degree level or equivalent, a data related degree would be advantageous.
  • Knowledge of regulated digital environments such as financial services, healthcare or insurance.

What you'll bring

  • A passion for digital customer experience and continuous improvement.
  • Strong analytical and problem-solving skills.
  • The ability to build strong relationships and influence stakeholders at all levels and work collaboratively across multiple teams.
  • Excellent communication and presentation skills.
  • Strong organisational skills with the ability to manage multiple priorities effectively.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

  • 25 days holiday, increasing through length of service, with option to buy or sell
  • Bupa health insurance as a benefit in kind
  • An enhanced pension plan and life insurance
  • Onsite gyms or local discounts where no onsite gym available
  • Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them. If you require information regarding this role in an alternative format, please email: [email protected] 

    

Time Type:

Full time

Job Area:

Call Centre

Locations:

Bupa Place

Skills Required

  • At least 18 months of experience in a digital, ecommerce, optimization, or customer journey role
  • Experience in website optimization, testing, experimentation, or digital project delivery
  • Strong understanding of web analytics, UX, web development, and SEO
  • Experience using analytics and testing tools such as Adobe Analytics, Adobe Target, or Google Analytics
  • Ability to analyze performance data, identify opportunities, and turn insights into action
  • Degree or equivalent qualification
  • Knowledge of regulated digital environments such as financial services, healthcare, or insurance
  • Strong analytical, problem-solving, communication, presentation, organizational, collaboration, and stakeholder-influencing skills

Bupa Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bupa and has not been reviewed or approved by Bupa.

  • Healthcare Strength Health cover via the UK Health Trust, day‑one medical support for frontline roles, and dedicated women’s health initiatives indicate a robust, health‑centric package. Access to digital GP, nurse lines, and options such as dental and health cash plans further reinforce medical and preventive care breadth.
  • Wellbeing & Lifestyle Benefits Wellbeing programs span mental, physical, emotional, and financial support, with offerings like EAP access, gym discounts, and health assessments. Flexible work and wellbeing programs highlighted in some regions add to lifestyle value.
  • Parental & Family Support Policies include enhanced parental leave in certain UK business units and a family mental‑health support line. Options to extend medical coverage to dependants and family‑oriented allowances strengthen support beyond the individual.

Bupa Insights

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The Company
HQ: London
23,800 Employees
Year Founded: 1947

What We Do

Bupa's purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 38 million customers worldwide. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. We directly employ around 85,000 people, principally in the UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong SAR, Türkiye, Brazil, Mexico, the US, Middle East and Ireland. We also have associate businesses in Saudi Arabia and India. For more information, visit www.bupa.com

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