Customer Insights Researcher

Posted Yesterday
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Grand Rapids, MI, USA
In-Office
Mid level
eCommerce • Retail • Sales
The Role
Manages end-to-end customer research, translating business needs into quantitative and qualitative study plans. Designs surveys, conducts interviews, focus groups, intercepts, ethnography, and textual analysis; applies advanced analytics; synthesizes multiple data sources; and delivers actionable insights to business partners. Supports brand tracking, trend analysis, competitive intelligence, and customer experience initiatives while consulting with cross-functional stakeholders and communicating findings through compelling, audience-appropriate narratives.
Summary Generated by Built In

As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community!

 

Meijer Rewards

  • Weekly pay

  • Scheduling flexibility

  • Paid parental leave 

  • Paid education assistance

  • Team member discount

  • Development programs for advancement and career growth

 

Please review the job profile below and apply today!

As part of the Marketing organization, the Insights team plays a key role in infusing customer insights into business strategy, marketing, innovation, and experience development.
This position is responsible for independently managing research workstreams and serving as a consumer insights consultant to business partners across the organization. Responsible for translating business needs into sound research plans, designing and programming customer surveys and other studies, applying analytic principles to interpret results, and synthesizing findings across multiple data sources into timely, actionable insights. Combines a passion for customers with an analytic approach to examining problems and identifying areas of opportunity.


 

What You'll Be Doing: 

  • Leads the development and execution of learning plans for ad hoc and ongoing customer research to understand and promote the voice of the customer and achieve business objectives. 

  • Interprets business needs and designs research plans that answer both straightforward and complex problems, including studies that combine multiple methods (e.g., quantitative and qualitative). 

  • Applies proficiency across a range of research methods – from foundational quantitative and qualitative techniques to more advanced methodologies – in the design, analysis, interpretation and application of consumer research. 

  • Executes analysis and interpretation using established and advanced analytical frameworks to identify patterns, implications, and opportunities, with awareness of the broader business context. 

  • Synthesizes multiple data sources to draw out insights and drivers of business performance. 

  • Serves as a customer insights consultant to business partners. 

  • Owns research projects end to end, from smaller-scale, structured studies through the execution of complex studies – including scoping, objectives, deliverables, timeline, and communication. 

  • Collaborates with other data and analytics teams and procures internal resources as needed to support research objectives. 

  • Informs ongoing brand tracking, trend watching, competitive intelligence, and consumer perception studies. 

  • Crafts cohesive narratives with clearly identified business implications and adjusts communication style to suit stakeholder needs. 

  • Performs qualitative customer research, including focus group moderation, customer interviews and intercepts, textual analysis, and in-store ethnography. 

  • Operates skillfully within established software platforms, adapts quickly to new tools when introduced, and develops expert-level proficiency in at least one tool within the team's portfolio. 

  • Continuously learns and applies new tools and technologies to interpret customer feedback, proactively seeking advantage from new capabilities. 

  • Keeps customers at the center of the analytic approach, analysis and solutions, and partners with cross-functional teams to drive a customer-centered focus at Meijer. 

  • This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required. 

What You Bring with You (Qualifications): 

  • Bachelor's Degree in market research, business, psychology, social sciences, or related field. Master's Degree is preferred. 

  • 3+ years of experience in Customer Insights, Voice of Customer, Market Research, Innovation, UX Research, or related field. 

  • Previous CPG, merchandising, and/or retail experience is a plus. 

  • Proficiency across a wide array of quantitative and qualitative research tools and methods. 

  • Ability to independently scope, design and manage multi-phased or multi-method customer insights engagements. 

  • Demonstrated ability with advanced analytics tools. 

  • Strong analytical skills to assess, interpret, and translate multiple data sources into actionable shopper/category insights. 

  • Experience tailoring communications to different audiences and communicating to multiple brand leadership, cross-functional team members, agency and retail partners, etc. 

  • Ability to consult with business partners, clarify ambiguous needs, and connect insights to business objectives. 

  • Effective creative problem-solving skills. 

  • Enjoys working in a fast-paced, innovative environment. 

  • Imaginative, enthusiastic and courageous, comfortable with change. 

  • Actively curious about what drives an exceptional customer experience.

Skills Required

  • Bachelor's degree in market research, business, psychology, social sciences, or a related field
  • 3+ years of experience in Customer Insights, Voice of Customer, Market Research, Innovation, UX Research, or a related field
  • Proficiency with quantitative and qualitative research tools and methods
  • Ability to independently scope, design, and manage multi-phased or multi-method customer insights engagements
  • Demonstrated ability with advanced analytics tools
  • Strong analytical skills for interpreting multiple data sources and translating them into actionable insights
  • Experience tailoring communications to brand leadership, cross-functional teams, agencies, and retail partners
  • Ability to consult with business partners, clarify ambiguous needs, and connect insights to business objectives
  • Master's degree
  • Previous CPG, merchandising, and/or retail experience

Meijer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Meijer and has not been reviewed or approved by Meijer.

  • Healthcare Strength Healthcare coverage is described as a meaningful part of the total package, with medical, dental, and vision options and additional supplemental coverage. The availability of wellness programming and online doctor visits further strengthens the health offering.
  • Retirement Support Retirement offerings are positioned as solid, including 401(k) access and Roth 401(k) options that some find valuable. Union-negotiated structures are also associated with above-average pay and benefits in certain service roles.
  • Leave & Time Off Breadth Time-off benefits are a recurring bright spot, including paid time off, vacation time, and holiday pay that can accumulate over time. Paid parental leave is also part of the package, supporting work-life needs alongside PTO.

Meijer Insights

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The Company
HQ: Grand Rapids, Michigan
26,032 Employees
Year Founded: 1934

What We Do

It takes guts to start a business during the Great Depression. And it takes vision to keep it going. Our founder, Hendrik Meijer, opened Thrifty Acres in 1934. Almost thirty years later, his son, Fred, pioneered the world’s first ever supercenter – setting the table for who we are today: a multi-billion-dollar household name in retail. Of course, we’re not done. Not by a long shot. We recently launched the nation’s largest grocery home-delivery service – reinventing the business of grocery shopping … again. A lot has changed over the years, except for one thing; we’re still family owned. And that sense of family runs deep in everything we do. It’s the difference between selling a product and serving a community, and it’s the reason we’ve given back over $30 million to local food pantries in the last ten years. So, if you appreciate the pioneering spirit of Meijer, we’d like to connect with you. Because the bigger our family, the better

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