Customer Insights Manager, Digital & Media

Posted 4 Days Ago
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Winston-Salem, NC
Senior level
Fintech • Information Technology • Analytics
The Role
The Customer Insights Manager collaborates with customers and cross-functional teams to derive insights from customer data, make advertising recommendations, and improve business performance in retail and wholesale sectors. They ensure high-quality deliverables and provide strategic guidance to enhance customer success.
Summary Generated by Built In

THIS ROLE CAN BE REMOTE
The Customer Insights Manager on the Digital & Media Customer Success Team, works with the team and cross-functionally within Inmar on behalf of customers (as assigned) to quantify value, maximize growth and improve business performance for retail and wholesale customers.

The Customer Insights Manager is primarily responsible for leveraging customer and syndicated data, storytelling skills and business experience to deliver insights and advertising recommendations directly to the customer that drive advertising results and business growth.


Primary Accountabilities:
  • (40%) Strategic
    • Serve as a retail expert with a demonstrated ability to turn data into insights, and insights into both strategic and tactical recommendations linked to customer objectives as defined in Joint Business Plans
    • Provide Customer Success VP, Directors, Customer Success Managers with insights, tools and reporting to maximize sales effort and power MBR/QBR and Joint Business Planning meetings
    • Ensure high-quality customer deliverables ranging from data collection and analysis to final reports and facilitated executive sessions. Be able to tell the why and consult on next steps.
    • Provide objective advice and expertise to maximize value for Inmar’s customers
  • (40%) Analytical
    • Develop customer-facing fact-based data-driven stories built in conjunction with our standardized sell stories
    • Demonstrate and cultivate the ability to derive insights based on qualitative and quantitative data (financial, shopper, performance, etc.)
    • Oversea customer analytics and reporting including the impact to forecasting and budgets
    • Translate business objectives into data requirements (consistent format of data from our retailers)
    • Design frameworks for business analytics with customer specific customization as needed
    • Leverage benchmarks and indices to identify performance opportunities
  • (20%) Leadership
    • Ensure consistency of approach and quality in delivery across individual customers
    • Serve as a resource across the Inmar organization (Executive Leadership, Sales, Finance and Centers of Excellence)

Additional Responsibilities:

  • Performs other duties as assigned
  • Complies with all policies and standards

Required Qualifications:

  • Bachelors in marketing, business or related field of study required
  • 5-7 years of progressive experience within a retailer, CPG manufacturer or marketing/advertising technology firm; or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position required
  • Proficiency in Excel and functions such as V Lookups, Pivot tables, etc.
  • Strong experience with process analysis and optimization
  • Knowledge of digital media, in-store media, e-Commerce software, data analytics and business operations, a plus
  • Strong business acumen (retail/wholesale, merchanting, marketing, insights)
  • Exceptional ability to communicate and foster trusted customer relationships
  • Experience working to promote value through strategy, insights and thought leadership
  • Strategic thinker and creative problem solver

Physical Demands
The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

  • Use Hands to Handle Objects - Regularly
  • Reach with Hands or Arms - Regularly
  • Talk or Hear and Read Instructions - Regularly
  • Stand, Kneel, or Stoop and Lift 20 Pounds - Occasionally
  • View Items at a Close Range - Occasionally

Rarely: Job requires this activity up to 25% of the time
Occasionally: Job requires this activity between 25% - 50% of the time
Frequently: Job requires this activity between 50% - 75% of the time
Constantly: Job requires this activity more than 75% of the time
Individual Competencies

  • Analytical and Critical Thinking: Communicates using persuasion and authority.
  • Effective Execution: Demonstrates support for innovation and organizational changes needed to improve effectiveness and efficiency.
  • Collaboration: Creates internal alliances outside the immediate team or department.
  • Communication: Contributes to strategy for their team.
  • Innovative: Arrives at decision using analytical thought.
  • Urgency: Expertise in their discipline and understands these concepts in other disciplines.

As an Inmar Associate, you:

  • Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
  • Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
  • Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually beneficial partnerships, leverage information and achieve results.
  • Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
  • Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.
  • Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

We are an Equal Opportunity Employer, including disability/vets.

Top Skills

Excel
The Company
HQ: Winston-Salem, NC
2,044 Employees
On-site Workplace
Year Founded: 1980

What We Do

We reimagine everyday business challenges through advanced analytics, technology-enabled and market-driven solutions built to solve some of industries’ biggest obstacles to growth. Inmar Intelligence’s customer-centric approach is evident through our success helping companies dynamically engage audiences, build brand loyalty, create efficiencies and drive profitable growth.

We help leading Fortune 500 companies and emerging brands stay relevant and propel growth while providing their consumers with personalized and precision-driven tools to save money, improve health and safety, and more conveniently go about their lives.

For more than 35 years, we have served retailers, manufacturers, healthcare providers, government and employers as their trusted intermediary and helped them redefine innovation.

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