About Persona
Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.
We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Instacart relies on Persona to verify shoppers who onboard onto their platform before delivering groceries to your doorstep. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.
We’re growing rapidly and looking for exceptional people to join us!
About the Role
Persona is seeking a Customer Insights Analyst to join our Customer Insights team within our Post-Sales department. If you have experience leading data-driven initiatives, developing business insights, and partnering with stakeholders to drive customer success, this role would be perfect for you!
In this strategic role, you will help shape the future of Persona's customer-facing analytics program and deliver insights that drive business value for both Persona and our customers. You will work closely with stakeholders to translate complex data insights into actionable business recommendations. This position plays a crucial role in defining how we leverage analytics to support our customers and drive business growth through data-informed decision-making.
What you'll do at Persona
Help define and implement Persona's customer analytics strategy, ensuring alignment with broader business objectives and customer needs
Clean and synthesize complex implementation data into clear, actionable insights that demonstrate Persona's value proposition to our enterprise customers
Design and develop sophisticated analyses that clearly articulate the ROI and effectiveness of Persona's solutions across various use cases
Partner with stakeholders to identify key business opportunities and challenges, translating them into analytical frameworks and solutions
Develop innovative approaches to customer-facing analytics that scale across our customer base
Drive strategic initiatives to improve customer retention, expansion, and overall satisfaction through data-driven insights
Create and present business recommendations based on complex analyses to influence product strategy and customer success approaches
Establish frameworks for customer analytics and reporting, helping define best practices for the organization
Collaborate cross-functionally to improve our understanding of customer behavior and drive business value
What you'll bring to Persona
3+ years of experience in business analytics, consulting, or similar roles with a focus on customer insights and strategy
Proven track record of driving strategic initiatives and influencing decision-making through data-driven insights
Strong business acumen with the ability to translate complex analyses into actionable business recommendations
Excellence in stakeholder management and executive communication
Understanding of key business metrics and KPIs in SaaS environments
Basic SQL knowledge and familiarity with business intelligence tools (e.g., Tableau, Looker, Sigma)
Bachelor's degree in Business, Economics, Mathematics, or related field; MBA preferred
Nice to have
Experience in the Identity Verification or Fraud Detection industry
Track record of developing customer analytics frameworks in a B2B environment
Experience working with enterprise customers and understanding complex business requirements
Knowledge of privacy and compliance requirements in the identity verification space
Full-time Employee Benefits and Perks
For full-time employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.
Top Skills
What We Do
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials.
Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.
Why Work With Us
Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.
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