Growth Strategy, Senior Associate

THE POSITION
Our roster has an opening with your name on it

We’re searching for a Growth Strategy, Senior Associate to play a pivotal role in bringing FanDuel’s loyalty and lifecycle strategy to life. In this role, you’ll shape how customers experience FanDuel after activating which includes driving retention, deepening loyalty, and orchestrating generosity moments that keep players engaged and excited. This is an ideal role for someone who blends a strong understanding of consumer behavior, a data-backed approach to lifecycle marketing, and disciplined promotional budget management that delivers measurable business impact.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

· Own the full customer lifecycle — shaping both short-term and long-term retention strategies, building a roadmap of initiatives, surfacing insights, and delivering best-in-class execution

· Influence FanDuel’s generosity strategy, partnering with Customer Growth leadership to examine how, when, and why promotions and rewards are delivered — ensuring they align with customer needs        and commercial goals

· Lead the end-to-end creation of retention promotions, including concept design, testing, setup, QA, fulfillment, and in-product merchandising

· Report on KPIs, translating performance into insights and clear narratives for leadership and cross-functional partners

· Serve as an champion of customer experience, advocating for customers and identifying strategic opportunities to improve engagement

· Collaborate with partners across Marketing, Product, MarTech, Finance, Commercial, and Operations to plan, launch, and optimize loyalty and lifecycle campaigns

· Master internal tools and systems to assess opportunities, risks, troubleshoot issues, and reduce operational errors — ensuring both cost efficiency and customer satisfaction

THE STATS
What we're looking for in our next teammate

· Bachelor degree preferred

· 3+ years in B2C marketing or digital environments; ideally with experience in customer lifecycle, CRM, loyalty, and retention

· Strong proficiency in SQL and Excel – you’re comfortable pulling your own data and using it to guide decision-making

· Experience managing large promotional budgets and partnering closely with Finance to plan, forecast, and ensure responsible spend

· Strong project management skills and comfort working in fast-paced, cross-functional teams

· Process-oriented mindset with excellent planning and organizational habits

· Strong understanding of consumer behavior and familiarity with product, pricing, and promotional mechanics

· A collaborative teammate who’s ready to roll up their sleeves and move work forward

· Proven ability to deliver high-quality outcomes and see initiatives through to completion

· Willingness to work non-traditional hours during peak sports seasons

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

This role may offer the following benefits: extended medical, vision, and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes 12 holidays and two (2) floating holidays.  FanDuel offers paid sick time in accordance with applicable Canadian law. Check out all our benefits here: FanDuel Total Rewards. *Benefits differ across country and job type.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, or any other characteristic protected by provincial, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email [email protected].

The Company intends to use artificial intelligence in the process of screening, assessing, and/or selecting applicants for this role.

The applicable salary range for this position is $74,000 - $92,000 CAD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: extended medical, vision, and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes 12 holidays and two (2) floating holidays.  FanDuel offers paid sick time in accordance with applicable Canadian law.

#LI-Hybrid