Customer First GEO Content Specialist

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

Okta is seeking a highly proficient GEO Content Specialist to execute content-focused Generative Engine Optimization (GEO) strategies for Okta and Auth0. This is a mid-level individual contributor role focused on ensuring content is optimized for visibility and retrieval in the evolving landscape of AI Search/GEO/AEO. The ideal candidate is a reliable self-starter with a strong understanding of content, SEO, and the mechanisms of Large Language Models (LLMs).

Core Responsibilities & Execution:

• Content Optimization:
• Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs.
• Develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats.
• Understand how content must be structured (schema.org and JSON-LD) for LLM visibility and apply best practices while adhering to brand and quality standards.
• Identify opportunities by reviewing GEO prompt data, analyzing competitors, and thinking creatively about content needs for the business.
  
• GEO Knowledge & Application:
• Maintain a working knowledge of how LLMs function, relevant KPIs, and content-related GEO best practices.
• Apply concepts such as vector embeddings, RAG, grounding, chunks, passages, and citations in daily content work.
• Stay current on industry changes related to GEO/AEO/AIO and the future of organic visibility.
  
• Data & Workflow:
• Utilize a data-driven approach to execute content tasks and identify content performance trends.
• Collaborate with Customer First teams to ensure optimized content is published effectively.
• Manage assigned content tasks effectively, meeting deadlines and quality standards.
• Leverage AI in content analysis, editing and production workstreams to improve efficiency and output.
• Track and analyze SEO and GEO key performance metrics for Customer First subdomains, providing insights and recommendations to stakeholders for optimization.

Qualifications:

• 2+ years of professional experience in SEO, and content strategy, with a focus on content optimization and/or content development.
• Understands how content is rewarded in both LLMs and modern-day search ranking algorithms (this position is not about traditional SEO keyword optimization).
• Familiarity with current GEO concepts and the role of LLMs in search.
• Working knowledge of multiple SEO platforms such as STAT, SEMRush, Lumar/DeepCrawl, Looker Studio, Google Analytics, Google Search Console, Screaming Frog, Profound, and similar platforms.
• Proficiency in data analysis and insights gathering for content output and performance tracking.
• Strong communication skills, with the ability to articulate content requirements and results clearly.
• Experience using HTML, Salesforce Experience Builder,  or similar enterprise-level systems.
• Background in the post-Sales roles and Identity and Access Management (IAM), B2B marketing, SAAS, or the cybersecurity domain is preferred, but not required.
  

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