Department:
Customer CAREOur Company Promise
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
Job Description:
Job Summary
- Help lead the development of strategic plans and proposals for the Customer Experience organization. Assist with assembling and infusing Customer insights and intelligence (internal, competitive, and cross-industry) into the strategic plan and business cases.
Additional details
- The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.
- U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.
Southwest Airlines is an Equal Opportunity Employer. We continue to look for opportunities to reflect the communities we serve, and welcome applicants with diverse thoughts, backgrounds, and experiences.
Responsibilities
- Leverage Journey performance, industry and competitive trends and Southwest CX Strategy and aspirations to identify new opportunities that drive significant improvement to Southwest's Customer Experience
- Recommend plans to improve current initiatives and monitor implementation progress
- Partner and work effectively with mid-level management to develop and implement Company plans
- Assist the team with bridging business objectives to Customer and data insights
- Serve as a point of contact for Operations, Marketing, Technology, and other teams for the purpose of ensuring alignment and roadmap integration
- Assist with refining and optimizing Team's processes to improve effectiveness (business case playbooks, etc.)
- May perform other job duties as directed by Employee's Leaders
Knowledge, Skills and Abilities
- Knowledge of Company departments, processes and procedures including Ground Ops, CS&S, Digital, etc.
- Skilled in analytics and problem-solving
- Ability to multi-task across different projects, to work independently and to follow through
- Ability to think strategically and develop creative solutions to CX challenges
- Ability to work in a cross-cultural and cross-functional, high-paced environment
- Ability to assume a high level of responsibility and to provide direction in a cross-functional, team-oriented environment
- Ability to establish and maintain effective working relationships with other departments in order to influence business decisions
- Ability to demonstrate high emotional intelligence in various situations dealing with both internal and external resources
Education
- Required: High School Diploma or GED
Experience
- Advanced level experience, seasoned and specialized knowledge in:
- Marketing, Operations, Customer Experience, or Technology
- Building business cases and strategic plans
- Leading the development of strategic plans
Licensing/Certification
- N/A
Physical Abilities
- Ability to perform work duties from [limited space workstation/desk/office area] for extended periods of time
- Ability to communicate and interact with others in the English language to meet the demands of the job
- Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
- Other Qualifications
- Air travel with frequent overnight stays required
- Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
- Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
- Must be at least 18 years of age
- Must be able to comply with Company attendance standards as described in established guidelines
Pay & Benefits:
- Competitive market salary from $95,750 per year to $106,400 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.
Benefits you’ll love:
- Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
- Southwest will help fund your 401(k)-retirement savings with Company contributions up to 9.3% of your eligible earnings**
- Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***
- Competitive health insurance for you and your eligible dependents (including pets)
- Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.
- Explore more Benefits you’ll love: https://careers.southwestair.com/benefits
Southwest Airlines is an Equal Opportunity Employer.
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Southwest Airlines Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Southwest Airlines and has not been reviewed or approved by Southwest Airlines.
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Pay Growth & Progression — Pay progression is described as materially improving after major 2024 union agreements, especially for pilots and flight attendants. Compensation satisfaction is framed as stronger over time as step scales and seniority accumulate.
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Retirement Support — Retirement support stands out through a dollar-for-dollar 401(k) match and the presence of profit-sharing contributions that can add to retirement savings. Stock purchase access is also positioned as an additional ownership-oriented component of total rewards.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle value is elevated by extensive space-available travel privileges and broad travel-related discounts that can materially offset personal travel costs. Recognition mechanisms like points-based rewards are also positioned as an added lifestyle-oriented perk.
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What We Do
At Southwest Airlines we connect People to what’s important in their lives—that also means connecting our Employees to what’s important in their lives! Our Employees value the opportunity to work hard, be creative, and have fun on the job. Southwest Airlines recognizes, respects, and values differences. By fostering a culture that embraces and utilizes our diversity, we create competitive advantages in teamwork and innovation that contribute to our overall success.

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