This role is responsible for helping build, scale, and manage marketing strategies that support the full customer experience journey, from growth and onboarding through engagement, retention, and advocacy. The Customer Experience Marketing Manager will help translate customer needs, business priorities, and lifecycle moments into clear marketing programs, campaigns, content, and operating processes that improve customer engagement and reinforce the value of the Aledade partnership.
As a member of the Marketing team, this role will work closely with Growth, Sales, Field Operations, Market Leadership, Customer Success, Product, Marketing Operations, Implementation, Field and BI teams to create a more connected and consistent customer experience. This includes supporting customer segmentation, lifecycle messaging, nurture campaigns, retention-focused communications, customer engagement programs, and advocacy-related initiatives.
This role requires strong independent ownership, strategic judgment, operational rigor, and the ability to move work from idea to execution with limited oversight. The ideal candidate can take broad business priorities, define the work required, build the plan, identify risks and dependencies, communicate progress, and drive execution through completion.
Primary Duties
Support the development and execution of customer journey and lifecycle marketing strategies across key stages, including growth, onboarding, engagement, renewal, retention, and advocacy. Identify opportunities to improve the customer experience through better timing, messaging, segmentation, and coordination across touchpoints.
Build, manage, and optimize customer-facing campaigns, nurture programs, and communications that support customer engagement, education, retention, and long-term partnership success. Maintain marketing plans, timelines, content needs, campaign calendars, tactical execution plans, and readiness documentation.
Partner cross-functionally with Growth, Sales, Field Operations, Market Leadership, Product, Customer Success, Marketing Operations, and BI to ensure customer communications are aligned, timely, and connected to business priorities. Represent Customer Experience Marketing on cross-functional projects and workstreams.
Support advocacy and customer engagement programs, including customer introductions, references, testimonials, ambassadors, peer learning, and other programs that activate engaged customers and contribute to growth, retention, and customer loyalty.
Establish, track, and report on key performance indicators across customer experience marketing programs, including engagement, conversion, participation, campaign performance, and retention-related metrics. Use insights to improve campaigns, workflows, and future planning.
Minimum Qualifications
Bachelor’s degree in Marketing, Communications, Business, Health Administration, or a related field.
8+ combined years of experience in B2B marketing, lifecycle marketing, customer marketing, customer success marketing, growth marketing, campaign management, or marketing operations.
Experience building and executing multi-touch campaigns, nurture programs, lifecycle communications, or customer engagement programs.
Strong understanding of customer journey strategy, segmentation, messaging, campaign planning, and performance measurement.
Demonstrated ability to independently manage programs from strategy through execution, including planning, timelines, documentation, stakeholder alignment, and follow-through.
Experience effectively partnering with cross-functional teams and managing work across multiple stakeholders, priorities, and timelines.
Ability to identify risks, blockers, dependencies, and resourcing needs early, and escalate with clear recommendations or solutions.
Healthcare, value-based care, SaaS, or other complex B2B experience preferred.
Experience with Salesforce and HubSpot strongly preferred.
Preferred knowledge, skills, and/or abilities
Experience working with healthcare providers, payers, or healthcare technology organizations.
Experience supporting lifecycle marketing, retention marketing, customer engagement, or customer advocacy programs.
Project management software experience; Monday.com experience strongly preferred.
Strong writing, communication, and messaging skills, with the ability to translate complex ideas into clear, customer-facing communications and executive-ready updates.
Proven ability to bring structure to ambiguous or fast-moving work, including project plans, workflows, campaign calendars, status updates, and reporting.
Strong analytical skills and comfort using campaign data, customer insights, and business metrics to measure impact and inform recommendations.
Ability to work well across teams, influence without direct authority, align stakeholders, document decisions, and drive next steps.
Self-starter with sound judgment, strong follow-through, and a bias toward action.
Physical Requirements
Skills Required
- Bachelor's degree in Marketing, Communications, Business, Health Administration, or related field
- 8+ years of experience in B2B marketing, lifecycle marketing, customer marketing, growth marketing, campaign management, or marketing operations
- Experience building and executing multi-touch campaigns, nurture programs, lifecycle communications, or customer engagement programs
- Strong understanding of customer journey strategy, segmentation, messaging, campaign planning, and performance measurement
- Demonstrated ability to independently manage programs from strategy through execution, including planning, timelines, documentation, stakeholder alignment, and follow-through
- Experience partnering effectively with cross-functional teams and managing work across multiple stakeholders, priorities, and timelines
- Ability to identify risks, blockers, dependencies, and resourcing needs early and escalate with clear recommendations or solutions
- Experience with Salesforce and HubSpot
- Healthcare, value-based care, SaaS, or other complex B2B experience
- Project management software experience; Monday.com experience
- Strong writing, communication, and messaging skills for customer-facing and executive communications
- Strong analytical skills and comfort using campaign data, customer insights, and business metrics to measure impact and inform recommendations
- Proven ability to bring structure to ambiguous or fast-moving work, including project plans, workflows, campaign calendars, status updates, and reporting
Aledade Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Aledade and has not been reviewed or approved by Aledade.
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Fair & Transparent Compensation — Pay is often characterized as fair or pretty good for the work, with occasional remarks that compensation is among the best experienced in a career.
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Leave & Time Off Breadth — Time off provisions stand out, including a strong PTO allotment early on and an additional long-tenure sabbatical benefit.
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Parental & Family Support — Paid parental leave is positioned as a meaningful, broadly applicable benefit for new parents.
Aledade Insights
What We Do
Aledade is the largest network of independent primary care, enabling clinicians to deliver better patient outcomes and generate more savings revenue through value-based care. Aledade’s data, personal coaching, user-friendly workflows, health care policy expertise, strong payer relationships and integrated care solutions enable primary care organizations to succeed financially by keeping people healthy. Together with more than 1,900 practices and community health centers in 45 states and the District of Columbia, Aledade manages accountable care organizations that share in the risk and reward across more than 200 value-based contracts representing more than 2.5 million patient lives. To learn more, visit www.aledade.com or follow on X (Twitter), Facebook or LinkedIn.
Why Work With Us
At Aledade, we’re all about doing good for patients, practices and society - which is why we’re so passionate about value-based care and the work we do every day. Because we’re working to benefit all of society, we believe the best way to do so is to utilize all of our team members and their unique experiences, interests, backgrounds and beliefs.
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