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Working at Infobip means being part of something truly global. With 75+ offices across six continents, we’re not just building technology — we’re shaping how more than 80% of the world connects and communicates.
As employees, we take pride in contributing to the world’s largest and only full-stack cloud communication platform. But it’s not just what we do, it’s how we do it: with curiosity, passion, and a whole lot of collaboration.
We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach.
If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity.
Let’s build what’s next, together.
What this role is all about
As our Customer Expansion & Lifecycle Manager, you'll take ownership of how we grow revenue within our existing customer base, building and scaling the systems, campaigns and playbooks that drive expansion across regions.
You'll join Customer Marketing, a team focused on driving growth through existing accounts, and you'll also build out our lifecycle marketing approach from the ground up, covering onboarding, adoption, expansion and retention.
This is a hands-on role for someone who thinks in flows, triggers and pipeline rather than positioning documents, and who's ready to build the systems and playbooks that other teams will use. You'll work closely with sales, account management, marketing automation and customer success teams to make this happen.
What you'll do
- Own and scale segment expansion campaigns, including account pools, segmentation logic, target prioritization based on value and risk, cadence and sender strategy
- Run structured account-based marketing programs on named key accounts in partnership with customer growth and regional teams
- Design the post-sale lifecycle model covering onboarding, adoption, expansion and renewal, starting this function from zero
- Build trigger-based customer journeys based on product and account signals, working with marketing automation and cross-functional partners
- Identify at-risk accounts through churn-signal response and run the corresponding marketing motion
- Turn proven motions into playbooks that regional teams can run independently, supporting them through first execution
- Own reporting on expansion pipeline contribution, including influenced pipeline, opportunity count and progression
What makes you a strong fit
- 5+ years of B2B marketing experience, with ownership of revenue-generating programs
- Experience running campaigns that fed a pipeline number you were directly accountable for
- Comfortable working directly with sales or account management teams
- Strong data and segmentation instinct, able to build an account pool from a messy export, prioritize targets by business value and risk, and defend that logic
- Familiarity with marketing automation and CRM tools (Salesforce and a journey or orchestration tool)
- Able to design a full program, not just execute a single campaign
- Clear, structured writer, since this role produces playbooks other teams will rely on
- Fluent in English, both spoken and written
Nice-to-have qualifications
- Experience with existing-customer growth, such as cross-sell, upsell, expansion or lifecycle marketing
- Exposure to AI-assisted marketing workflows
- Additional languages
Diversity drives connection
Infobip is built on diverse backgrounds, perspectives, and talents. We’re proud to be an equal-opportunity employer and are committed to fostering an inclusive workplace.
No matter your race, gender, age, background, or identity — if you have the passion and skills to thrive, there’s a place for you here.
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status or any other part of one's identity.
Read more about our hiring process.
Please be aware that Infobip processes job applications only through our official platform Workday. Applications submitted via other third-party platforms are not reviewed or processed by Infobip. #LI-DG1Skills Required
- 5+ years of B2B marketing experience
- Experience owning revenue-generating marketing programs
- Experience running campaigns accountable to a pipeline number
- Experience working directly with sales or account management teams
- Strong data and segmentation skills, including account prioritization by business value and risk
- Familiarity with Salesforce and a marketing journey or orchestration tool
- Ability to design complete marketing programs rather than individual campaigns
- Clear, structured writing skills
- Fluency in spoken and written English
- Experience with existing-customer growth, cross-sell, upsell, expansion, or lifecycle marketing
- Exposure to AI-assisted marketing workflows
- Additional languages
Infobip Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Infobip and has not been reviewed or approved by Infobip.
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Fair & Transparent Compensation — Pay is positioned as aligned to experience and industry standards, supported by regular compensation reviews and a stated equal-pay approach. Clear salary ranges are presented for certain roles, improving comparability for candidates.
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Equity Value & Accessibility — Equity participation is positioned as broadly available through an employee share ownership plan with eligibility from day one. Company-wide enrollment signals that ownership is intended to be a standard component of total rewards rather than a niche perk.
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Leave & Time Off Breadth — Time off is portrayed as relatively robust, including sizable vacation, sick time, holidays, and additional leave tied to life events. Extra paid time such as volunteering and recognition days adds breadth beyond baseline PTO.
Infobip Insights
What We Do
HIRING NOW! Infobip helps businesses build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. We work with large organizations, including seven of the world’s 10 biggest brands, across sales and marketing, operations, human resources, IT and security, and customer service. Our mobile engagement solutions help optimize operational functions, enhance internal and external communications, improve customer experiences, reduce support costs, generate new revenue, and gain a competitive advantage. Whether two-factor authentication for high-tech retailers, emergency alerts for global giants, or mobile-giving solutions for large charities, Infobip offers the scale, service flexibility, reliability, and heritage to provide interactive solutions for today and in the future. Companies choose Infobip for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity.
Why Work With Us
We work with some of the biggest enterprises in the world to make their customers’ lives better. But we’re small enough that every person counts. We’ve got a passion for our technology to rival any start-up. Our people are the best and most professional in the world. But we’re a suits-and-bureaucracy free zone.
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