KEY ACCOUNTABILITIES:
Sales Volume
To achieve the monthly sales volume target as per Annual Operating Plan decided by the management. This will include the following:
Volume target for the month
YAGO (Year Ago) for the month
AOP percentage growth for the month
Distributor wise target for the month
Market Execution
Ensure all the Racks/Visi/Product placement against according to the market execution plan
Manage stock levels to ensure continuous availability and regular rotation of products in the outlets
Ensure maximum in-store visibility by continuously monitoring the stock placement in the assigned outlets
Outlet Addition in the territory
To ensure Urban hub and spokes additions as per the plan by regularly monitoring the following parameters:
Key outlets additions
Visi placement
New accounts opened
Distributor Handling
Review & ensure distributor stock against norms by conducting Physical Verification
Timely review Distributor systems & stock and resolve issues in the market (if any)
Training & Development
Training PSRs to handle accounts independently by ensuring PSR training man-days are as per the plan
Also monitoring PSR attrition
New Initiatives
What We Do
Varun Beverages Limited is one of the largest franchisees of PepsiCo in the world, specializing in the manufacturing, bottling, and distribution of carbonated and non-carbonated beverages. The company operates extensive bottling plants across India, Nepal, Sri Lanka, and several African markets. As a key partner for the Pepsi brand, VBL manages the end-to-end process from production to distribution in geographically pre-defined territories.
