KPIs for the position of Customer Executive are: • Volume • Market Share • Outlet Addition in the territory • Distributor Handling
Role :
Develop a network of dealers and distributors in the assigned region and achieve the Sales target assigned to him/her.
Use field data for assigned market to identify brand/pack gaps in territory.
Design and implement local Sales promotion scheme.
Carry out coaching, mentoring and hand holding for the team members and develop upon their required skill set.
Will be accountable for the assigned market (key accounts and outlets).
Ensure regular updating of sales MIS and update the reporting officer on daily basis.
Compiling and analyzing sales figure on regular basis.
RJ Corp is a leading Indian conglomerate with a diversified presence across Food and Beverages, Quick-Service Restaurants, Retail, Healthcare, and Education. With operations across India and international markets including Nepal, Sri Lanka, Zambia, Morocco, and Nigeria, we are the powerhouse behind some of the most recognized global and homegrown brands.
🔹 Group Companies:
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Varun Beverages Ltd (VBL): VBL is a flagship business of RJ Corp and the world’s largest PepsiCo franchise bottler (outside US), managing a wide portfolio including Pepsi, Mountain Dew, Sting, 7UP, Tropicana, Aquafina, Slice, and Gatorade.
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Devyani International Ltd (DIL): India’s largest franchisee of Yum! Brands, operating KFC, Pizza Hut, Costa Coffee, and homegrown brands like Vaango and Food Street.
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Devyani Food Industries Ltd (DFIL): A key player in food processing and dairy, known for the Cream bell ice cream brand and other high-quality offerings.
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RJ Corp Retail: Retail partner for premium global brands like Nike and TWG Tea, bringing world-class lifestyle and performance products to consumers.
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Cryoviva & Lineage Healthcare: Offering stem cell banking and premium maternity care through modern facilities and expert services.
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DPS & MMI Schools: Advancing quality education through schools in partnership with Delhi Public School Society and Modern Montessori International.
Varun Beverages Ltd (VBL) is 2nd largest franchisees of PepsiCo globally, and a key player in the Global beverage industry. As a flagship company of the diversified RJ Corp group, VBL is engaged in the manufacturing, bottling, and distribution of a wide range of carbonated soft drinks, non-carbonated beverages, and packaged drinking water including trademarks owned by PepsiCo.
With a strong footprint across India, Nepal, Sri Lanka, Morocco, Zambia, and Zimbabwe, VBL operates numerous state-of-the-art manufacturing facilities and an extensive distribution network. The company’s product portfolio includes popular global brands such as Pepsi, Mountain Dew, Mirinda, 7UP, Tropicana, Slice, Aquafina, Gatorade and Creambell Milk.
Driven by operational excellence, sustainability, and innovation, Varun Beverages continues to expand its reach while maintaining the highest standards of quality, safety, and customer satisfaction. The company is listed on Indian stock exchanges and is recognized for its robust growth, efficient supply chain, and commitment to long-term value creation.
Skills Required
- Develop and manage network of dealers and distributors to achieve assigned sales targets
- Use field market data to identify brand and pack gaps in territory
- Design and implement local sales promotion schemes
- Coach, mentor, and develop team members' skills
- Be accountable for assigned market, key accounts and outlets
- Maintain and update sales MIS and report to reporting officer daily
- Compile and analyze sales figures regularly
What We Do
Varun Beverages Limited is one of the largest franchisees of PepsiCo in the world, specializing in the manufacturing, bottling, and distribution of carbonated and non-carbonated beverages. The company operates extensive bottling plants across India, Nepal, Sri Lanka, and several African markets. As a key partner for the Pepsi brand, VBL manages the end-to-end process from production to distribution in geographically pre-defined territories.
