Job Purpose
Responsible for managing the Distributors and would be handling the front line sales team. He will be directly responsible for Volume and Sales Growth in the assigned territory and will coach and train the Pre-Sales Representatives.
Primary Roles & Accountabilities
KPIs
Volume Market Share Outlet Addition in the territory EDGE Score Distributor Handling
KRAs
1. Develop a network of dealers and distributors in the assigned region and achieve the Sales target assigned to him/her.
2. Use field data for the assigned market to identify brand/pack gaps in the territory
3. Design and implement local Sales promotion scheme.
4. Set clear volume targets and KPIs for his/her team.
5. Conducting regular feedback sessions with team members and providing necessary inputs.
6. Carry out coaching, mentoring and hand holding for the team members and develop upon their required skill set.
7. Will be accountable for the assigned market (key accounts and outlets).
Skills Required
- Manage dealers and distributors in assigned territory to meet sales targets
- Handle and coach front-line sales and pre-sales representatives
- Use field market data to identify brand and pack gaps
- Design and implement local sales promotion schemes
- Set volume targets and KPIs for team
- Conduct regular feedback sessions and provide coaching/mentoring
- Be accountable for key accounts, outlets, and distributor handling
What We Do
Varun Beverages Limited is one of the largest franchisees of PepsiCo in the world, specializing in the manufacturing, bottling, and distribution of carbonated and non-carbonated beverages. The company operates extensive bottling plants across India, Nepal, Sri Lanka, and several African markets. As a key partner for the Pepsi brand, VBL manages the end-to-end process from production to distribution in geographically pre-defined territories.
