Customer Engagement Senior Client Lead

Posted 18 Days Ago
Be an Early Applicant
São Paulo, BRA
In-Office
Senior level
eCommerce • Retail
The Role
Develop and execute CRM, loyalty, and lifecycle marketing strategies for retail clients. Translate customer insights, segmentation, propensity models, and predictive analytics into personalized campaigns across app, email, SMS, push, retail media, and in-store channels. Measure campaign performance, apply test-and-learn methodologies, provide strategic recommendations, coordinate delivery teams, build client relationships, and identify opportunities to expand customer engagement capabilities.
Summary Generated by Built In

dunnhumby is the global leader in Customer Data Science, partnering with the world’s most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers. 

dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Nestlé, Unilever and Metro.

 

We’re looking for a CRM & Loyalty Coordinator to help retailers unlock growth through customer-centric strategies, data-driven insights, and personalized customer engagement. You will partner closely with client CRM and Marketing teams to understand business objectives, identify growth opportunities, and develop customer engagement strategies that drive acquisition, activation, retention, and long-term customer value.

In this role, you will translate customer insights, segmentation, propensity models, and predictive analytics into actionable communication plans and personalized experiences across multiple touchpoints, including app, email, SMS, push notifications, retail media, and in-store channels.

You will lead the development and execution of lifecycle marketing initiatives, measure campaign effectiveness, and provide strategic recommendations that improve customer engagement, frequency, basket size, retention, and lifetime value.

Additionally, you will build strong stakeholder relationships, support the successful delivery of customer engagement programs, and help identify opportunities to expand dunnhumby’s customer engagement capabilities within the assigned client.

What we expect from you

  • Experience in CRM strategy development, planning and execution
  • Utilize customer engagement tools and outputs from our data science team to drive insightful recommendations to the retailer (Campaign management)
  • Strong stakeholder skills, participate in delivery of recommendations to the retailer, identifying and positioning correct solutions to meet client needs and maximize client satisfaction
  • Campaign measurement and evaluation
  • Strong knowledge of test & learn methodologies
  • Coordinate efforts with team members and other departments
  • Fluent English
  • Knowledge of Retail Media ecosystems is a plus

What you can expect from us

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect.  Plus, thoughtful perks, like flexible working hours and your birthday off.

You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.

And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive as the living proof.  We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you. 

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)

Skills Required

  • Experience developing, planning, and executing CRM strategies
  • Experience using customer engagement tools and data science outputs to develop retailer recommendations and manage campaigns
  • Strong stakeholder management skills and ability to deliver recommendations to retailers
  • Experience with campaign measurement and evaluation
  • Strong knowledge of test-and-learn methodologies
  • Ability to coordinate efforts with team members and other departments
  • Fluent English
  • Knowledge of retail media ecosystems

dunnhumby Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dunnhumby and has not been reviewed or approved by dunnhumby.

  • Fair & Transparent Compensation Pay is considered competitive relative to similar-sized firms in several markets. Positive perceptions of the overall pay-and-benefits mix support the view that compensation is broadly fair.
  • Leave & Time Off Breadth Paid time off is described as generous, with multi‑week starting allowances plus extras like a paid birthday, loyalty‑based additional days, and periodic early Friday finishes. These features contribute to a favorable time‑off experience across several U.S. locations.
  • Healthcare Strength Core coverage includes employer‑verified medical, dental, vision, life, and disability insurance alongside HSA/FSA options. This breadth of coverage is positioned as a solid component of the U.S. package.

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The Company
HQ: London
Year Founded: 1989

What We Do

Dunnhumby is a customer data platform that provides models and insights into how customers engage with retail and e-commerce spaces.

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