Customer Engagement Marketing Manager
Are you passionate about engaging customers
in new and exciting ways?
Are you someone who is naturally results driven and loves to
demonstrate impact to your stake-holders?
About our Team
The CE team, part of our Corporate Marketing group, aims to enhance customer loyalty, retention, and upsell value for a ~£300M revenue base. Operating in the Netherlands, Singapore, and London, the team specializes in improving solution benefits and customer relationships for Elsevier through engagement design, digital execution, and performance analysis.
About the Role
The Customer Engagement Manager will focus on driving commercial retention and account growth goals, community engagement, and advocacy. They will also support the customer's business case for renewal to the customer's buying committee. This role requires a data and design-focused mindset, utilizing diverse marketing tactics like value-driven engagement, user insights, and strategic partnerships. As part of the Corporate marketing group, this position is crucial in designing successful, customer-centric programs for customer and corporate market success.
Responsibilities
- Optimizing and exploring new opportunities to engage our
- corporate audience in a constantly evolving digital marketing
- landscape, to support recurring renewals and maximize
- customer retention via account growth opportunities
- Defining and design successful user engagement and community
- building strategies to drive awareness and adoption and build advocacy and
- trusted partnerships by demonstrating that our solutions and services
- positively impact research outcomes
- Executing innovative marketing campaigns and partner with
- product and marketing effectiveness teams to analyze date that
- will improve our impact on stimulating awareness and usage at
- scale across portfolio our Life Science and Engineering segments
- Identifying, support and develop champions in our corporate community
Requirements
- Experience in customer-centric program development, community
- development and multi-channel digital experience
- Experience in managing programs with multiple stakeholders and delivering results in a global matrixed organization
- Proven analytical skills and experience in using evidence based
- data for marketing activity decision making and performance reporting
- Excellent communicator with verbal, written, interpersonal and
- presentation skills
- Strong customer focus. Experience in subscription
- businesses and Life Sciences or Medical fields
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
- Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working for you
We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
- Dutch Share Purchase Plan
- Annual Profit Share Bonus
- Comprehensive Pension Plan
- Home, office or commuting allowance
- Generous vacation entitlement and option for sabbatical leave
- Maternity, Paternity, Adoption and Family Care leave
- Flexible working hours
- Personal Choice budget
- Variety of online training courses and career roadshows
- Wellbeing programs and gym facility in the office
- Internal communities and networks
- Various employee discounts
- Recruitment introduction reward
- Work from anywhere
- Employee Assistance Program (global)
- Annual Event
About the Business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
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Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.
Please read our Candidate Privacy Policy.
What We Do
Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, and deliver better care.
Because informed decisions lead to better outcomes, Elsevier is a leader in information and analytics for customers across the global research and health ecosystems.
Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society.
We do this by facilitating insights and critical decision-making for customers across the global research and health ecosystems.
